Floor Supervisor – Travel Retail (Airport Duty Free)
Reed Recruitment Middle East Dubai
Job Description
The Store Supervisor is responsible for overseeing the performance within each key Duty Free location, driving sales targets and ensuring the brand image, merchandising, grooming standards, and customer service are consistently upheld. This role also involves team coaching, brand training, and reporting to elevate the brands presence within the travel retail environment.The candidate will be based at a key duty free location and will also be directly responsible for achieving sales targets.
Sales & Retail Performance- Drive sales performance across all assigned Duty Free POS and ensure monthly/quarterly sales targets are achieved
- Set and monitor individual and team sales objectives with structured follow-ups
- Collaborate with the Travel Retail Manager to identify business opportunities such as increased exposure, cross-branding and premium placements
- Collaborate with the manager to design and implement effective incentive schemes and performance-driven campaigns to enhance team motivation and productivity
- Supervise and motivate a team of frontline staff, ensuring alignment with Groups luxury retail standards
- Conduct regular on-floor coaching sessions focusing on selling skills, brand storytelling and objection handling
- Lead brand knowledge sessions to enhance product expertise across all categories and collections
- Organize and coordinate regular training sessions to ensure consistent knowledge, service, and operational excellence
- Provide constructive feedback, performance evaluations, and training plans to encourage individual development and career growth
- Ensure a consistent luxury service experience aligned with customer service standards
- Train staff on handling customer objections, upselling, cross-selling, and building lasting client relationships
- Handle escalated customer queries professionally and follow up on customer concerns to ensure satisfaction and retention
- Enforce and uphold grooming standards as per guidelines across all Duty Free POS
- Ensure staff maintain a polished appearance, professional posture and personal hygiene in line with brand and retailer expectations
- Regularly inspect and correct grooming, uniform compliance, and presentation to reflect the prestige of the brand
- Guarantee the execution of brand standards across all locations, including visual merchandising, assortment, and novelty presentation
- Monitor competitive activity and provide regular market intelligence
- Submit regular performance reports covering daily sales, staff productivity, training, feedback, competitor insights and operational issues to the Manager - Travel Retail
- Maintain comprehensive schedules including monthly rosters, airport passes, annual leave records, shopfloor visit, travel plan and training calendar
- 35 years experience in a similar supervisory role within the luxury retail, watches, or travel retail environment
- Bachelors degree in Business, Marketing, or a related field preferred
- Experience working with high-end brands
- Strong leadership and coaching capabilities
- Good knowledge of brands within the the portfolio
- Sales-focused with sharp analytical and reporting abilities
- Excellent communication and interpersonal skills
- High attention to detail in grooming, service delivery, and brand presentation
- Proficiency in using Microsoft office (Excel, PowerPoint etc)
- Strong understanding of duty free operations, customer profiles and airport retail dynamics
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