Creative Copywriter

Job Description

About Us:

In addition, MBC Group owns and operates Shahid: the worlds leading Arabic VOD and SVOD streaming platform by MBC GROUP, offering premium content to Arab families, including binge worthy exclusive Shahid Original Series; Shahid Premieres; Arabic movies fresh off the box-office; live TV channels in true HD quality.

Responsibilities:

• Craft daily copy across Shahids ecosystem: CRM in-app messages, push notifications, banners, emails, and SMS.
• Develop campaign concepts from insight to idea to execution, for different titles, categories and brand campaigns.
• Write scripts and supers for video promos, trailers, and branded content.
• Lead with creativity while also handling fast, functional day-to-day copy needs.
• Collaborate with designers and art directors to ensure copy and visuals work hand-in-hand.
• Play a key role in proactive pitchesand internal creative brainstorming.

Requirements:

• 3 6 years of experience in copywriting, creative strategy, or marketing - ideally in media, streaming, content, or entertainment.
• Strong trilingual writer: Arabic (native/fluent), English (fluent), French (a plus).
• Proven ability to write across formats: short-form, long-form, conceptual, brand tone-of-voice work.
• Deep understanding of Arabic dialects and cultural nuances - especially Egyptian, Levant and GCC.
• A conceptual thinker who can turn a small brief into a big idea.
• Experience writing copy that performs in digital marketing and paid media.

Ref; SS