Sr. Executive /Asst. Manager - Marketing- Dubai

Job Description

Are you a creative thinker, campaign hustler, brand storyteller and results-driven powerhouse all rolled into one At Landmark Leisure, we're not just about rides, games, and family fun we're about unforgettable experiences. If you're ready to bring on your A-game , we want you on our marketing team!

What you'll be making an impact with:

Campaign Planning and Execution:

• Team up to brainstorm big ideas and roll out integrated campaigns across digital, traditional, and experiential channels.
• Keep everything on-brand, on-point, and aligned with what our audience loves.
• Own the essentials: from website content and partner placements to OOH, in-mall branding, and in-store.
• Do store visits to make sure everything is picture perfect on ground and brand right.
• Coordinate with the creative team, agencies, various departments and the rest of the marketing squad to deliver on time.
• Manage campaign timelines, budgets, and deliverables like a pro.
• Track campaign metrics and serve up data-driven insights that helps us level up every time.
• Help plan and implement in-store POS products for all tactical promotions.

• Make sure our brand voice stays consistent loud, clear, and fun!
• Support content shoots and video production to keep the content library fresh and exciting!

• Help bring our store openings, mall takeovers, and special events to life.
• Participate in budget planning to ensure we've used our marketing resources i
• Own the details from branding and logistics to post-event recaps (we love a good debrief as much as we love planning it)

• Work hand-in-hand with our social media agency to boost brand love, footfall, and brand buzz
• Ideate engaging and strong content ideas that our audience can't scroll past.
• Assist in monitoring of paid media campaigns (Google Ads, Meta Ads, Youtube ads etc.).
• Work closely with our creative, content, and brand teams to deliver the best digital experiences possible.
• Stay Ahead of the Curve and keep an eye out for emerging social media trends, tools and strategies.

Skills we're looking for:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 5+ years of marketing experience ideally in the family entertainment industry and GCC experience preferred.
• Knowledge of digital trends, SEO, and social media.
• Strong in Microsoft Office Suite (Excel, PowerPoint, Word) and marketing tools.
• Comfortable using marketing tools like Google Analytics, Meta Ads Manager, TikTok Ad Manager
• CRM-savvy and familiar with automation tools.
• Excellent communication, organizational, and project management skills.
• Ability to multitask, work under tight deadlines, and adapt to changing priorities.
• Creative mindset with strong analytical and problem-solving abilities.

Soft Skills that shine:

Team player with a go-getter mindset.

Detail-oriented, deadline-driven, and calm under pressure.

Thrive in a fast-moving, ever-evolving environment