Marketing Planning Senior Executive - Abu Dhabi

Job Description

Job Overview

We are committed to contributing to Abu Dhabi's international recognition and commercial success, strengthening the emirate's reputation as a global tourism hub.

You will work closely with the media agency to ensure the successful delivery of marketing objectives.

Responsibilities:

1. Collaborate with the Head of Brand Performance to develop marketing plans and campaigns for the assigned region/market, aligning with annual marketing objectives.
2. Assist in the management of marketing campaign rollouts, including both brand awareness and tactical campaigns, ensuring adherence to quality, cost parameters, and timelines.
3. Serve as a key point of contact with the media agency for campaign planning and activation and maintain daily communication with agency performance marketing teams.
4. Plan and execute A/B testing, providing well-founded rationale, and present findings to the broader marketing team.
5. Respond to marketing briefs by creating media plans and rationales that support marketing objectives.
6. Assist in the distribution of social media content on various platforms.
7. Manage in-house media buying operations as needed.

Qualifications:

• Minimum of 2-4 years of experience in media planning, marketing or performance marketing.
• Media agency experience is an advantage.
• Current digital marketing certifications are preferred.

Skills:

• Solid understanding of SEM, biddable, and programmatic campaign strategies, media buying, and website analytics.
• Proficiency in MS Excel.
• Experience with Facebook Ad Manager, GA 360, DV60, and Google Analytics.
• Strong presentation skills.
• Data Analysis: Ability to analyse campaign performance and make data-driven decisions.
• Budget Management: Effective management and optimization of marketing budgets for maximum ROI.
• Creative Thinking: Contributing innovative ideas to enhance marketing campaigns.
• Project Management: Handling multiple campaigns with strong project management skills.
• Cross-Functional Collaboration: Working collaboratively across teams for integrated marketing efforts.
• Communication Skills: Excellent written and verbal communication for effective team interaction.

If you are passionate about media planning and marketing and looking for a challenging role in a fast-paced environment, we would love to hear from you. Apply today!