Growth Marketing Manager
Job Description
We are looking for a highly analytical and growth-oriented Growth marketing Manager to drive user acquisition, engagement, and retention for our FinTech products. This role will work closely with the marketing team to enhance growth strategies, leverage app and marketing analytics, improve customer journeys, and manage growth-related team activities.The ideal candidate will combine strategic thinking with hands-on execution to scale our digital products and customer base.
Key Responsibilities- Develop and execute growth strategies focused on customer acquisition, activation, engagement, retention, and revenue growth.
- Collaborate with the marketing team to design and optimize multi-channel campaigns (digital, app, performance marketing, referral programs).
- Identify growth opportunities across the funnel using data-driven insights.
- Drive customer engagement initiatives through in-app journeys, push notifications, email, SMS, and personalization strategies.
- Improve user onboarding, feature adoption, and lifecycle engagement within the FinTech app.
- Use app analytics and marketing analytics tools (Google Analytics, Firebase, Mix panel, Appsflyer, CRM tools, etc.) to track user behaviour and campaign performance.
- Prepare actionable insights and dashboards to support growth decisions.
- Lead and coordinate growth and marketing team activities, ensuring alignment with business goals and timelines.
- Guide team members on best practices in growth marketing, experimentation, and analytics.
- Collaborate with cross-functional teams including Product, Tech, Sales, and Customer Support.
Experimentation & Optimization
Run A/B tests and growth experiments to optimize funnels, campaigns, and app performance.
Continuously test, measure, and iterate on growth initiatives to maximize ROI.
Monitor competitor activity, market trends, and customer behaviour in the FinTech space.
Required Skills & Qualifications
Bachelor's degree in marketing, Business, Data Analytics, or a related field.
Proven experience as a Growth Marketing Manager, preferably in FinTech, Banking industries.
Strong understanding of digital marketing, app growth, and customer lifecycle management.
Hands-on experience with analytics tools, app tracking platforms, and CRM systems.
Strong leadership and team management capabilities.
Excellent analytical, problem-solving, and communication skills.
Experience working with FinTech products or financial services platforms.
Knowledge of performance marketing, automation tools, and attribution models.