Fujairah - Sales Lead - Traditional Trade
Job description / Role
Employment: Full Time
A dynamic and results-driven Sales Lead to lead and grow the Traditional Trade channel across the UAE and wider GCC region. The ideal candidate will bring deep expertise in route-to-market strategies and direct sales distribution.
Client Details
A Global FMCG business growing its footprint in the Middle East
Description- Develop and execute the overall sales strategy for Traditional Trade and HORECA channels.
- Drive revenue growth and market share through structured sales planning, coverage expansion, and execution excellence.
- Lead, mentor, and develop a high-performing sales team, including Area Sales Managers, Supervisors, and Field Force.
- Oversee the full sales P&L, pricing strategies, trade investments, and promotional planning for both channels.
- Manage relationships with key retailers, wholesalers and HORECA accounts
- Monitor sales performance, market trends, and competitor activity to proactively identify opportunities or threats.
Job Offer
Competitive package and benefits
Requirements:
- Minimum 10 years of FMCG sales experience, with at least 5 years in a leadership role overseeing Traditional Trade
- Proven success in managing large sales teams and direct sales networks across the UAE/GCC.
- Strong analytical skills and commercial acumen, with hands-on experience in trade terms, pricing, and revenue management.
- Excellent leadership, communication, and stakeholder management skills.
- Fluency in English is required; Arabic is a strong advantage.
- Must be based in the UAE
About the Company
Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.
The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:
Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal
The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.
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