E-Commerce & Digital Growth Manager

Job Description

At SGII, we're building bold, consumer-centric fashion brands that lead with innovation, purpose, and global ambition. The E-Commerce & Digital Growth Manager will drive the commercial engine of the brand across direct-to-consumer (DTC) and wholesale channels.

This role is responsible for owning and operating our Shopify platform end-to-end, maximizing digital marketing performance, and building a curated wholesale network. Sitting at the intersection of product, content, operations, and growth, the role requires a hands-on, agile leader who can deliver both strategic direction and operational excellence.

Partnering closely with the Director of Fashion Innovation and brand team, the E-Commerce & Digital Growth Manager ensures that every drop, campaign, and retail collaboration is executed with precision to drive sustainable, scalable growth.

Responsibilities

• Manage and optimize the Shopify site - including product setup, navigation, collection structure, pricing, and merchandising.
• Coordinate product launches, pre-orders, and campaign flows in alignment with marketing and supply chain timelines.
• Work with external developers or Shopify partners to troubleshoot issues, implement site enhancements, and manage custom integrations.

• Lead the planning, execution, and optimization of digital marketing campaigns across paid social, email, and performance channels.
• Brief and manage agency partners (if applicable) to ensure alignment with commercial goals and brand voice.
• Partner with the content team on campaign planning and ensure e-commerce and marketing calendars are tightly aligned.

Track spend, ROI, and acquisition KPIs to inform media strategy and budget allocation

• Build and manage wholesale relationships with partners, showrooms, and selected retailers aligned with brand values.
• Identify and propose ideal wholesale accounts, concept stores, and markets for brand expansion.
• Prepare and maintain wholesale line sheets, pricing decks, and sell-in tools aligned to each launch.
• Coordinate with content and operations teams to support showroom presentations and onboarding of new wholesale partners.
• Track partner sell-through data and contribute insights to shape restocks, exclusive offers, and development opportunities.

• Ensure product data, pricing, descriptions, and imagery are accurate and uploaded across platforms ahead of launch.
• Maintain internal seasonal catalogs and launch documentation to align drops across DTC and wholesale.
• Liaise with supply chain and brand ops to track inventory status, delivery timelines, and product readiness.
• Oversee distribution of all digital assets (editorial, packshots, specs) to wholesale partners and internal systems.

• Monitor key e-commerce metrics including traffic, conversion, AOV, bounce rate, CAC, and ROAS.
• Deliver regular reports and insights to the wider team, making data-driven recommendations to improve performance.
• Identify opportunities for A/B testing, funnel improvements, and merchandising optimizations.

• Ensure a consistent and high-quality user journey from discovery to post-purchase.
• Collaborate with operations on inventory flows, delivery timelines, and FAQs.
• Own the setup and improvement of customer service tools and documentation.

• Bachelor's degree in Marketing, Business, Digital Commerce or a related field.
• 6-8 years of experience managing e-commerce and digital marketing for fashion, lifestyle, or DTC brands.
• Deep understanding of Shopify and familiarity with the platform's CMS, plug-ins, and analytics.
• Strong experience running paid media campaigns and interpreting performance data.
• Experience managing or briefing external agencies or freelancers.
• Excellent analytical, organizational, and communication skills.
• Ability to operate with a high level of ownership in a small, fast-moving team.

What we can offer you

With us,you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employeediscounts.

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.