[ref. b03793922] Manager - Digital Marketing and Performance

Job description / Role

Marketing, Advertising & PR

Job purpose

Leads the strategy and execution of the digital demand generation engine working in sync with all digital touchpoints and marketing CRM system.

Job responsibilities

Key focus areas (up to 7)

Key activities

• Leads the awareness and acquisition efforts from digital campaigns via programmatic advertising, paid social and paid search and coordinates the work with the SEO and ads agency.
• Leads organic social media execution in alignment with the content and go-to-market team.
• Takes ownership and responsibility for the performance of web/landing pages and digital campaign elements, driving continuous optimization through a number of digital tactics, ranging from SEO optimization efforts, running highly targeted campaigns towards specific accounts (ABM), and supporting the digital campaigns promoting major activities (e.g. events, webinars, etc.).

• Works with the selected agency and internal stakeholders to work on the existing website or on a brand-new website making sure that our brand is positioned well.
• Comes up with ideas and suggestions to increase the web traffic and executes them.

• Provides consultation and serves as a resource on various campaign design and implementation strategies, including digital customer journey design, segmentation, email marketing best practices, campaign logic, data source review, marketing campaign analysis and evaluation, lead management.
• Proactively questions and searches for insights on customer behavior aligned to customer journey marketing campaigns.
• Presents data-driven recommendations and strategies to team members and management based on findings and re-designs the digital customer journey where needed.

• Measures and optimizes conversion rates and campaign performance against KPIs.
• Regularly reports the performance to relevant stakeholders.

• Understands the concept of marketing automation and digital customer journey design.
• Has previous hands-on experience working with CRM tools.

Job specifications

• Hands-on experience of digital marketing.
• Hands-on experience with marketing automation tools.
• HubSpot and Microsoft Dynamics 365 are a plus.

Minimum work experience

Minimum 12 years.

Education

Digital marketing, business administration, CRM.

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