Marketing Data Analyst

Job description / Role

Telecoms

Why join us?

If you are ready to grow with a global leader, we want you on our team.

A snapshot of your day

The candidate will serve as the crucial bridge between consumer understanding and business growth, ensuring marketing efforts are rooted in data-driven insights, leading to increased customer/user engagement, brand loyalty, and revenue lift.

• Work closely with Consumer Market Insights (CMI) team to design and execute qualitative and quantitative research initiatives, leveraging customer data to enhance understanding of consumer behaviour
• Develop and refine consumer segmentation and targeting strategies to maximize campaign effectiveness and ROI
• Translate consumer insights into clear, concise, and compelling narratives for diverse stakeholders, including marketing, product, and sales teams
• Work closely with Mobile eXperience & Corporate Marketing team members to ensure alignment on consumer insights and targeting with overall business objectives
• Perform monthly analysis of consumer data extracted from internal systems, identifying trends and patterns to optimize marketing campaign performance
• Oversee social media content and targeting strategies, ensuring alignment with consumer insights and brand messaging
• Monitor and analyse competitor activities and market trends to identify opportunities and threats
• Must be fluent in both Arabic and English, with excellent written and communication skills

• 2 to 4 years of experience in FMCG / Telecom / Technology industry
• Bachelor's degree in Marketing or Business
• Strong knowledge in Consumer Market Insights
• Understanding of key marketing principles and concepts such as brand strategy, portfolio and segmentation, targeting and positioning (STP)
• Fluent in English and Arabic

• Competitive salary and performance-based incentive plan for all levels
• Flexible working hours schedule
• Visa, top-tier medical insurance plan and life insurance
• 22 days of paid annual leave plus public holidays
• An additional day off for your birthday!
• Yearly air ticket allowance & monthly parking allowance (if applicable)
• Free employee social clubs (Paddle, Korean & Arabic Language Clubs)
• Access to discounts on a wide range of Samsung products
• On-site cafeteria with free coffee and fruits
• 1 volunteering day per year
• Employee referral program - we want great talents like you!
• 24/7 access to the Samsung Learning Platform
• A creative, collaborative, and inclusive company culture

Samsung Electronics is an equal opportunity employer and values diversity at our organization. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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