Visual Merchandising Specialist | DG Beauty

apartmentDolce & Gabbana placeDubai calendar_month 

Job Description

Department: Merchandising
Reports to: Retail design Project Manager

Location: Dubai, UAE

Overview

The Visual Merchandising Specialist is responsible for implementing Dolce & Gabbana Beauty's visual merchandising and brand identity across all permanent and temporary retail environments in the Middle East markets. This includes boutiques, podiums, counters, pop-ups, and event activations.

The role ensures product visibility, storytelling, and brand consistency at every retail touchpoint while supporting launches, training events, and marketing activations.

Key Responsibilities
  • Execute and adapt planograms, product layouts, and merchandising guidelines for both permanent and temporary retail spaces.
  • Coordinate visuals, testers, stock displays, POSM in terms of forecasts, orders and delivery timelines across all markets (UAE and distributors)
  • Oversee on-site merchandising for store openings, podium installations, and event setups.
  • Liaise with Sephora, retailers, and distributors on planogram updates, product visibility, and launch priorities.
  • Support masterclasses, training sessions, PR events, and podium activations with marketing and commercial teams.
  • Ensure visual excellence and compliance with HQ brand guidelines across all stores and markets.
  • Manage budget line K03 (Visual Merchandising) and provide operational support to K06 (Construction) where required.
  • Maintain consistent reporting, photo documentation, and store visibility audits.
  • Collaborate closely with the Retail Design team for project handovers, fixture updates, and adaptations.
Required Skills & Competencies
  • Degree in Visual Merchandising, Design, or related field.
  • Excellent aesthetic sense, spatial awareness, and storytelling ability.
  • Strong organization and multitasking skills, able to manage multiple activations simultaneously.
  • Proficiency in Microsoft Office and Adobe Photoshop/Illustrator, and IWD planogram software; 3D skills a plus but not mandatory.
  • Field mobility to visit and support retail environments across Middle East markets.
  • Strong communication and coordination skills across internal and external teams.
KPIs
  • Timely and high-quality execution of planograms and visual activations.
  • Consistency and compliance with brand standards in all markets.
  • Smooth collaboration with marketing, retail design, and commercial teams.
  • Quality and feedback of in-store execution from HQ and retailers.
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