Digital Marketing Manager (Shopify Expert)

Job Description

About Mdetone

Mdetone is a dynamic and fast-growing online pharmacy that prioritises customer care and innovation in healthcare delivery. We are committed to providing customers a seamless, safe, and efficient service. We offer prescription medications, over-the-counter products, and personalised healthcare services.

We are looking for a dedicated and motivated to Digital Marketing Manager join our ever-growing team. The ideal candidate will work closely with multiple teams across the business to build and execute strong digital marketing strategies across a variety of channels.

• Shopify Management: Full ownership of the Shopify storefront, including product launches, app integrations (Klaviyo, Gorgias, etc.), and landing page optimization
• Performance Marketing: Lead the strategy and execution of Meta (Facebook/Instagram) and Google Ads. Manage significant budgets with a focus on scaling CAC/ROAS
• Retention & Email: Design and automate advanced email/SMS flows (Welcome, Abandoned Cart, Win-back) using Shopify-integrated tools
• Copywriting & Content: Produce high-converting, native-level English copy for ads, product descriptions, and email campaigns
• Data Analysis: Use GA4 and Shopify Analytics to provide weekly performance reports, identifying bottlenecks in the customer journey
• Leadership: Manage external freelancers (designers/video editors) to ensure brand consistency and high-quality creative output

Requirements

• Native English Speaker: Essential for high-level communication and copywriting
• Shopify Experience: Minimum 4+ years of hands-on experience specifically within the Shopify ecosystem
• Management Proven: Ability to show a track record of scaling an e-commerce brand
• Technical Skills: Deep understanding of SEO, PPC, and Email Marketing automation
• Education: Bachelor's Degree Required for the UAE Manager visa title; must be attested for the visa process and Immediate Joiner