Marketing Manager | Crypto (Token Launch & Growth) - Dubai - ref. s96012715
Job Description
Our client is a leading global financial and trading firm with a rapidly expanding crypto exchange.
As they prepare for new token launches, they are looking for an experienced Marketing Manager/Director to lead the strategy, launch, and growth of new cryptocurrencies within their exchange ecosystem. This role is a unique opportunity to shape the go-to-market (GTM) strategy, drive community engagement, and build mass adoption for new tokens.
Our client is seeking a Marketing Manager to take ownership of token launch marketing and growth initiatives. This position requires a deep understanding of crypto exchanges, tokenomics, influencer marketing, and user acquisition strategies in the Web3 and DeFi space.
The ideal candidate has a proven track record of successfully launching and scaling tokens, executing multi-channel marketing campaigns, and leveraging crypto-native growth tactics to maximize user engagement.
Responsibilities:
Token Launch & Growth Strategy- Develop and execute comprehensive GTM strategies for launching new tokens on the exchange.
- Work closely with token issuers, blockchain developers, and liquidity providers to ensure a successful market entry.
- Define KPIs, growth metrics, and adoption strategies to measure and enhance the success of token launches.
- Build and manage crypto communities across Telegram, Discord, Twitter, and Web3 platforms.
- Develop partnerships with key influencers, KOLs (Key Opinion Leaders), and thought leaders to expand brand visibility.
- Plan and execute airdrops, staking programs, and referral campaigns to maximize community engagement.
- Engage with DeFi, NFT, and Web3 ecosystems for cross-promotional initiatives.
- Drive user acquisition through paid social ads, performance marketing, and influencer partnerships.
- Oversee SEO, PPC, retargeting, and viral marketing strategies to optimize traffic and conversion rates.
- Implement gamification, rewards programs, and referral incentives to boost retention and engagement.
- Collaborate with product, tech, and trading teams to optimize token listing processes and market liquidity.
- Analyze user behavior, market trends, and competitor strategies to refine marketing efforts.
- Oversee launch campaigns for IEOs (Initial Exchange Offerings), staking, and DeFi products.
- 7+ years of experience in crypto, fintech, or blockchain marketing.
- Proven expertise in token launches, exchange marketing, and Web3 growth strategies.
- Strong knowledge of blockchain ecosystems, DeFi, NFTs, and tokenomics.
- Experience in community management, influencer marketing, and growth hacking.
- Familiarity with paid digital marketing, PPC, and data analytics tools.
- Fluency in English is required; additional languages are a plus.
- Lead high-impact token launches for a rapidly growing crypto exchange.
- Competitive compensation package with performance-based incentives.
- Work in a high-growth, Web3-focused environment at the cutting edge of crypto innovation.
- Collaborate with leading blockchain projects, developers, and thought leaders in the digital asset space.