Events Performance Analysis And Reporting Unit Head

apartmentDepartment of Culture and Tourism ? Abu Dhabi placeAbu Dhabi calendar_month 

Job description / Role

Employment: Full Time

Job purpose

The lead will oversee the measurement, evaluation, and reporting of all events and ensure data-driven insights are used to guide strategic decision-making, maximize return on investment, and align event programming with financial and performance targets.

The role includes ownership of KPIs, budgeting oversight, and cross-department collaboration to ensure accountability, transparency, and optimization of event-related investments.

Key responsibilities

Performance strategy, measurement & evaluation

Performance framework & KPI development
  • Lead the creation and rollout of performance measurement systems for all events supported by DCT, ensuring they align with broader tourism, economic, cultural, and social goals.
  • Define clear and consistent key performance indicators (KPIs) to measure the impact of events and ensure all teams use the same benchmarks.
  • Guide the development of long-term methods to track event performance over time and evaluate their true value and return on investment.
Data collection & insights
  • Oversee how performance data is collected, reviewed, and reported, making sure it is accurate, timely, and useful for decision-making.
  • Use data analysis tools to identify trends, risks, and opportunities, helping leadership make informed and strategic decisions.
  • Work closely with other departments to connect performance results with future event planning and tourism development efforts.
Financial planning & ROI analysis
  • Lead financial planning for events, including budgeting, cash flow, and investment analysis.
  • Evaluate the cost-effectiveness and return on investment (ROI) of each event to ensure they meet DCT's strategic goals.
  • Partner with Finance, Sponsorships, and Commercial teams to ensure financial plans are realistic and aligned across departments.
Cross-departmental alignment
  • Support other teams in setting and tracking their KPIs and targets, offering expert advice to improve performance.
  • Ensure insights and performance data are shared across departments to support future plans, partnerships, and investments.
Reporting & stakeholder communication
  • Develop and manage regular reports on event performance and financial impact to support leadership and strategic planning.
  • Present findings and recommendations in a clear and actionable way to senior management and other key stakeholders.
  • Make sure all reports follow internal standards and are submitted on time.
Team leadership & organizational alignment
  • Help turn DCT's overall strategy into clear goals for the performance team and ensure they align with other units.
  • Lead and support the team by setting clear objectives, reviewing performance, and encouraging growth and development.
  • Promote a positive and ethical work culture that reflects the organization's values and encourages collaboration.
  • Continuously improve how the team works by updating processes, adopting best practices, and finding ways to work more efficiently and sustainably.
  • Ensure all unit reports meet DCT's quality and policy standards and are delivered accurately and on schedule.
  • Follow health, safety, and environmental guidelines to support a safe and sustainable workplace.
Qualifications & experience
  • Bachelor's degree in economics, engineering, business analytics, finance, or a related field; master's degree preferred.
  • Minimum of 5-7 years of experience in performance management, financial analysis, or strategic reporting, preferably in the public sector or events industry. At least 2 years in a leadership role.
  • Strong understanding of event economics, public investment frameworks, and tourism KPIs.
  • Experience working with cross-functional teams and presenting to senior leadership; preferable with work experience with a consultancy.
Skills
  • Advanced data analysis and interpretation
  • Financial planning and modeling
  • KPI development and performance tracking
  • Strategic thinking and problem-solving
  • Strong communication and presentation skills
  • Proficiency in data visualization and reporting tools (e.g., Power BI, Tableau, Excel)
Job Function: Finance, Business Analysis & Consulting

Company Industry: Finance, Investment & Asset Management

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