Performance Marketing Executive

Job Description

The Performance Marketing Executive, under general supervision, is responsible for developing and executing performance-driven marketing campaigns across various digital channels to increase sales and enhance customer engagement. This job collaborates closely with cross-functional teams to optimize campaign performance and drive business growth.

Responsibilities:

• Support the development and execution of comprehensive performance marketing strategies to achieve key business objectives, including lead generation, customer acquisition, and revenue growth.
• Assist with end-to-end campaign management and execution across various digital channels, including but not limited to PPC, display advertising, social media advertising, email marketing, and affiliate marketing.
• Continuously optimize campaigns through A/B testing, audience segmentation, and performance analysis to maximize ROI and achieve KPIs.
• Monitor campaign performance metrics, analyse data trends, and generate actionable insights to inform optimization strategies and drive decision-making.
• Prepare regular performance reports and presentations for key stakeholders, highlighting campaign results, key findings, and recommendations for improvement.
• Utilise analytics tools and platforms to track and measure campaign effectiveness, attribution, and return on ad spend (ROAS).
• Manage campaign budgets effectively, ensuring optimal allocation of resources to maximize ROI and achieve cost efficiency.
• Support with budget forecasting and planning to support long-term marketing goals and objectives.
• Collaborate closely with internal teams, including creative, product, and analytics, to develop integrated marketing campaigns aligned with business objectives and brand guidelines.
• Work closely with external partners, agencies, and vendors to execute campaign initiatives and leverage industry best practices.
• Uphold company values throughout business practices and use sound judgment in decision making.
• Any other additional duties as required by management based on needs of the business.

Position Requirements:

• A minimum of 1 to 3 years of experience in performance marketing, digital marketing, or related roles.

• Relevant bachelor&aposs degree in Marketing, Business Administration, or related field.

• Knowledge of marketing concepts, principles, and best practices.
• Strong analytical skills with proficiency in data analysis and reporting tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager, etc.).
• Excellent communication skills with the ability to effectively collaborate with cross-functional teams and external partners.
• Detail-oriented with strong organisational skills and the ability to manage multiple projects simultaneously.
• Creative thinker with a passion for innovation and staying updated on industry trends and best practice.