Manager Market Intelligence and insights

Job Description

Job Scope

We are seeking a strategic and commercially driven professional to lead the Market Intelligence & Insights function within the Strategy team. This role will be responsible for delivering evidence-based research, customer insights, and market intelligence to support commercial decision-making and long-term growth strategies.

The successful candidate will lead in-depth analysis across source markets, customer behaviour, industry trends, and the competitive landscape, translating complex data into actionable executive-level insights that influence strategic direction and commercial performance.

• Lead comprehensive primary and secondary research programmes across existing and emerging markets, including customer trends, spend patterns, travel motivations, booking behaviours, and competitive positioning.
• Monitor macroeconomic, geopolitical, demographic, and industry trends to identify opportunities and potential risks.
• Develop and maintain a structured market intelligence framework to support commercial planning and strategic decision-making.
• Build and manage relationships with aviation partners, trade organisations, research agencies, and external data providers.
• Design and execute qualitative and quantitative customer research initiatives to understand customer needs, preferences, satisfaction drivers, and behavioural trends.
• Develop customer segmentation models to support product development, pricing, marketing, and commercial strategies.
• Analyse complex datasets across market research, CRM, digital platforms, hospitality, ticketing, and other business systems to identify meaningful trends and opportunities.
• Create and maintain dashboards, reporting frameworks, forecasts, and executive-level presentations to support leadership decision-making.
• Provide strategic recommendations and market forecasts to support annual planning cycles and commercial strategy development.
• Partner closely with Commercial, Marketing, Product, Finance, Digital, and Analytics teams to embed market intelligence into business planning and investment decisions.
• Represent the organisation at industry forums, intelligence networks, and research conferences.

• Bachelor's degree in Business, Marketing, Economics, Statistics, or a related field.
• 8–10+ years of progressive experience in market research, customer insights, competitive intelligence, or strategic analytics.
• Proven experience managing market intelligence or insights initiatives within a complex, multi-stakeholder organisation.
• Strong experience in both qualitative and quantitative research methodologies across multiple geographies and markets.
• Demonstrated expertise in data analytics, reporting, forecasting, and translating insights into commercial strategies.
• Experience presenting findings and recommendations to senior leadership teams.
• Strong stakeholder management and external vendor management experience.
• Fluency in English.

• Master's degree (MBA or MSc in a relevant field).
• Experience within hospitality, entertainment, leisure, or large-scale consumer-focused industries.
• Professional certifications in Market Research, Data Analytics, or Business Intelligence.
• Proficiency in tools such as Tableau, Power BI, SPSS, Python, R, Google Analytics, and advanced Excel analytics.
• Arabic or additional language capabilities relevant to international markets.

• Strategic and analytical mindset with the ability to convert complex data into actionable commercial insights.
• Strong research and market intelligence expertise.
• Advanced data analysis and visualization capabilities.
• Excellent communication and presentation skills.
• Strong commercial acumen and understanding of market dynamics.
• Ability to influence stakeholders and collaborate across multiple functions.
• Resilient, adaptable, and capable of managing multiple priorities in a fast-paced environment.