Public Relations Specialist

Job Description

We are looking for a creative and strategic PR Specialist with a passion for storytelling, content creation, and digital engagement to elevate our company presence in the real estate market. The ideal candidate is an exceptional writer who knows how to craft compelling narratives that connect with audiences across multiple platformsparticularly social media, blogs, and media outlets.

This role is perfect for someone who understands the power of a well-told story in real estate, someone who can bring listings, developments, and communities to life through engaging content.

Key Responsibilities:

• Transform company news, market insights, and listings into stories that resonate with media, investors, and audiences online
• Develop clear, engaging video scripts to support digital campaigns, property showcases, and brand storytelling
• Develop and maintain a consistent brand voice across all communications
• Turn real estate listings and market data into compelling stories that drive interest and engagement
• Create content that resonates with diverse audiences, buyers, sellers, investors, media, and the community

• Develop and execute content strategies for platforms like Instagram, Facebook, LinkedIn, and TikTok
• Write captions and posts that inspire shares, comments, and saves
• Monitor social media trends and adjust content strategy accordingly
• Engage with followers and manage online reputation

• Write and distribute press releases and media pitches for company news, listings, and events
• Build and maintain relationships with local and national real estate, business, and lifestyle media
• Coordinate interviews, media coverage, and PR campaigns

• Collaborate with marketing, sales, and design teams to align content with brand goals
• Support event promotion and community initiatives with targeted messaging
• Help humanize the brand by telling stories about agents, clients, neighborhoods, and milestones

Qualifications:

• Bachelors degree in Public Relations, Journalism, Marketing, Communications, or related field
• 3+ years of experience in PR, content creation, or digital marketing (preferably in real estate)
• Exceptional writing, editing, and storytelling skills
• Strong understanding of social media platforms, tools, and analytics
• Experience with media relations and creating PR campaigns
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Passion for real estate, design, and community-building

Preferred Skills:

• Photography or video editing knowledge is a plus
• Familiarity with SEO and content optimization
• Experience using CMS platforms and social media scheduling tools
• Graphic design skills (Canva, Adobe Suite) are a bonus

• Be part of a fast-growing, innovative real estate company
• Work in a collaborative environment where creativity is valued
• Tell stories that shape how people see homes, neighborhoods, and lifestyles
• Competitive salary and growth opportunities