Category Growth & Marketing Assistant Manager

Job Description

About noon

noon is a work in progress; we're six years in, but only 5% done.

noon's mission: Every door, every day

Overview:

We are looking for a strategic and dynamic Category Growth & Marketing Assistant Manager for the baby/toys category to join our Growth & Digital Strategy team at noon. This role is critical in driving category growth, enhancing market presence, and improving customer engagement through innovative marketing strategies and effective category management.

Key Responsibilities:

• Develop and implement comprehensive growth strategies for assigned categories to
• drive market share, revenue, and profitability.
• Plan, execute, and evaluate marketing campaigns across various channels, including
• digital, social media, and offline platforms, to promote category products and drive sales.
• Conduct thorough market research and analysis to identify trends, customer needs, and
• competitive dynamics. Use insights to inform category strategies and marketing
• initiatives.
• Collaborate with brands to plan the product life cycle sales, from launch to end of life
• phase, ensuring co-marketing strategies that drive demand across each phase
• Monitor and analyze the performance of categories and marketing campaigns, using key
• metrics to assess effectiveness and make data-driven decisions.
• Work closely with cross-functional teams, including sales, marketing, supply chain, and
• finance, to ensure alignment and successful execution of category strategies.
• Manage budgets for category marketing activities, ensuring efficient allocation of
• resources and maximization of ROI.
• Gather and analyze customer feedback to continuously improve category offerings and
• marketing approaches.

Qualifications:

• Bachelor's Degree from top tier colleges, MBA is a plus.
• Proven experience in category management, marketing, consulting or a related field,
• preferably within the retail or consumer goods industry.
• Strong analytical and problem-solving skills with the ability to interpret complex data and
• make informed decisions.
• In-depth knowledge of marketing principles, digital marketing strategies, and market
• research techniques.
• Excellent verbal and written communication skills, with the ability to present and
• influence at all organizational levels.
• Strong project management skills with the ability to manage multiple projects
• simultaneously and meet deadlines.
• Demonstrated ability to work effectively in a team-oriented environment and collaborate
• with various stakeholders.