Digital Marketing Manager

Job Description

Industry: Real Estate

Job Overview

We are seeking an experienced Digital Marketing Manager to lead and execute full-funnel marketing strategies within the real estate sector. This role will be responsible for driving qualified leads, strengthening brand presence, and supporting sales teams through high-performing digital and on-ground marketing initiatives.

The ideal candidate will have strong hands-on digital marketing experience, a solid understanding of real estate lead cycles, and the ability to manage multiple campaigns from strategy through to execution and reporting.

Key Responsibilities

Marketing Strategy & Planning

Develop and implement full-funnel marketing strategies tailored to the real estate market

Create and manage annual and quarterly marketing plans and budgets

Define KPIs and measure ROI across all marketing activities

Digital Marketing & Performance

Plan and execute SEO, SEM, Google Ads, Display Ads, and paid social campaigns

Manage performance marketing across Facebook, Instagram, YouTube, and LinkedIn

Oversee CRM systems and email marketing automation (e.g. HubSpot, Mailchimp, Salesforce)

Analyse web traffic, conversion rates, and lead quality to optimise campaigns

Content Creation & Branding

Oversee creation of engaging content for websites, blogs, social media, email, and marketing

collateral

Ensure brand consistency across all digital and offline channels

Coordinate with designers, videographers, and content creators as required Website & Landing Pages

Manage and maintain the company website

Optimise landing pages for lead generation and SEO performance

Liaise with developers or agencies for ongoing website improvements

Lead Generation & Nurturing

Implement and optimise digital lead generation strategies

Monitor lead flow, lead quality, and campaign effectiveness

Develop lead nurturing journeys to convert enquiries into site visits and sales

Offline & On-Ground Marketing

Coordinate marketing materials for hoardings, print ads, events, and property exhibitions

Manage site branding and promotional activities

Organise and promote open houses and customer engagement events

Analytics & Reporting

Prepare weekly and monthly performance reports

Use data insights to refine strategy and improve future campaign performance

Key Requirements

Bachelor's or Master's degree in Marketing, Business, or a related field

Minimum 4 years experience in digital marketing (with 3+ years in real estate)

Strong knowledge of Google Ads, Meta Ads Manager, SEO tools, and analytics platforms

Hands-on experience with Google Analytics, Search Console, CRM systems, and marketing

automation

Proven experience in campaign planning, execution, and lead tracking

Ability to work independently and manage multiple projects simultaneously

Excellent communication, organisational, and leadership skills

Russian language skills preferred (spoken and written)