Category Manager (Fruits & Vegetables)

Job Description

Job Purpose:

The role of a Category Manager (Fruits & Vegetables) involves overseeing the operations, sales, and overall management of a business that deals with retails of fresh Fruits & Vegetables within all Supermarkets/Hypermarkets across the UAE

• SKU Management
• Merchandising strategy & Development
• Inventory management - Availability, Visibility & Variety
• Vendor management
• Sales analysis and forecasting
• Team management
• Price and Margin optimization

Key Responsibilities:

• Business Strategy: Develop and implement a strategic business plan that defines the company's goals, growth targets, and market positioning within the vegetable and fruits vertical.
• Operations Management: Oversee the daily operations of the business, including sourcing, quality control, storage, packaging, and distribution of fresh produce.
• Supply Chain Management: Manage the supply chain to ensure a consistent and reliable source of fresh vegetables and fruits. This includes building relationships with suppliers, growers, and distributors.
• Quality Control: Implement and maintain strict quality control standards to ensure the freshness, safety, and quality of the produce.
• Inventory Management: Monitor and manage inventory levels to minimize waste and spoilage while meeting customer demand.
• Sales and Marketing: Develop and execute sales and marketing strategies to increase market share, expand customer base, and promote the business. This may include pricing strategies, promotions, and branding.
• Customer Relationship Management: Build and maintain strong relationships with customers, which may include our nearby restaurants, grocery shops, and individual consumers.
• Financial Management: Oversee the financial aspects of the business, including budgeting, cost control, and revenue growth. Ensure the business operates within budget and is financially sustainable.
• Team Leadership: Recruit, train, and manage a team of employees, including areas leaders, sales representatives, and warehouse personnel if necessary.
• Compliance and Regulation: Ensure that the business complies with all relevant food safety and health regulations, permits, and licenses.
• Market Research: Stay updated on market trends, customer preferences, and competitors in the vegetable and fruits industry.
• Logistics and Distribution: Manage the logistics and distribution network, including transportation, storage facilities, and delivery schedules along with other business subsidiaries.
• Risk Management: Identify and mitigate potential risks, such as supply chain disruptions, price fluctuations, or market challenges.
• Customer Service: Address customer inquiries, feedback, and concerns promptly to maintain a positive reputation and build customer loyalty.
• Product Development: Explore opportunities for expanding product offerings, such as organic produce, pre-cut and packaged items, or value-added products.
• Reporting and Analysis: Monitor and analyze key performance metrics and generate reports for senior management, identifying areas for improvement and growth.
• Crisis Management: Develop and implement contingency plans to address unexpected challenges, such as product recalls or adverse weather conditions affecting supply.
• Technology Adoption: Stay current with technology trends in the industry, including software for inventory management, sales, and data analysis, and implement appropriate solutions.

Required Qualifications, Skills & Experience:

• At least 7+ years of experience in FMCG Retail or Fresh product (fruit& Vegetable distribution) industry.
• Must be a graduate or masters in any discipline