Media Planner
Equation Media Dubai
Job Description
We are looking for a seasoned Media Planner to join our growing team. The ideal candidate will play a key role in developing integrated media strategies and plans for our clients, working closely with the media team to conduct market research, analyze trends, and identify the right channel mix to ensure a data-driven approach.With attention to detail, the candidate will bring a solid understanding in media planning, strong analytical skills, and the ability to clearly communicate and present media strategies.
Responsibilities- Develop comprehensive media plans across digital, social, and traditional platforms to meet client objectives.
- Analyze audience data and identify insights to inform targeting and media strategy.
- Work closely with creative, account, and performance teams to ensure media plans align with overall campaign goals.
- Conduct market research and competitor analysis to refine strategies and optimize performance.
- Manage media budgets, ensuring effective allocation of resources to maximize ROI.
- Build and maintain relationships with media suppliers and partners to secure optimal deals and added value.
- Monitor and optimize ongoing campaigns, making adjustments based on performance data.
- Prepare detailed reports and present media strategies and results to clients.
- Stay updated with the latest industry tools, trends, and technologies to incorporate into planning processes.
- Bachelor's degree in marketing, business administration, media studies, or a related field.
- Proven experience (1-2 years) in media planning, preferably digital media
- Broad understanding of media channels, including digital (programmatic, social, paid search) and traditional (TV, radio, print).
- Ability to interpret data and convert insights into actionable insights.
- Working knowledge of analytics tools and platforms
- Analytical mindset with a keen eye for detail and strong problem-solving skills.
- Effective communication and presentation skills to articulate media strategies to clients and internal teams.
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