Sales Lead - Traditional Trade

placeDubai calendar_month 
Develop and execute the overall sales strategy for Traditional Trade and HORECA channels.
  • Drive revenue growth and market share through structured sales planning, coverage expansion, and execution excellence.
  • Lead, mentor, and develop a high-performing sales team, including Area Sales Managers, Supervisors, and Field Force.
  • Oversee the full sales P&L, pricing strategies, trade investments, and promotional planning for both channels.
  • Manage relationships with key retailers, wholesalers and HORECA accounts
  • Monitor sales performance, market trends, and competitor activity to proactively identify opportunities or threats.
Strong FMCG Sales & Leadership experience in Traditional Trade ChannelOpportunity to work with an exciting FMCG Business growing in the region
  • Minimum 10 years of FMCG sales experience, with at least 5 years in a leadership role overseeing Traditional Trade
  • Proven success in managing large sales teams and direct sales networks across the UAE/GCC.
  • Strong analytical skills and commercial acumen, with hands-on experience in trade terms, pricing, and revenue management.
  • Excellent leadership, communication, and stakeholder management skills.
  • Fluency in English is required; Arabic is a strong advantage.
  • Must be based in the UAE

A Global FMCG business growing its footprint in the Middle East

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