Marketing Executive - Automotive sector

Job Description

Our client is a leading OEM in Automotive industry, looking to hire a marketing executive.

• Be responsible for completing market research, user research, insight into target user values and brand attitude changes
• Be responsible for decomposing the company's overseas brand strategic objectives and scheming the annual brand promotion strategy for the M&A regional market
• Be responsible for the preparation and implementation of brand promotion plans for the M&A regional market, including but not limited to brand launch activities, product launch activities, exhibition activities, important IP cooperation
• Be responsible for cross-departmental collaboration with the domestic brand team to ensure that the regional brand promotion project is consistent with the company's overall strategy
• Be responsible for implementing brand localization strategy to ensure that brand programs complie with the laws and regulations and cultural customs of the M&A regional market
• Be responsible for maintaining brand VI guidelines to ensure the consistency of the brand in terms of content and vision
• Be responsible for managing budgets for branding projects, and make evaluation on the effectiveness of each project
• Be responsible for monitoring brand metrics to improve brand awareness, brand preference, and brand loyalty in the local area
• Be responsible for constructing and operating regional official platforms, including official websites and social media accounts, such as facebook, twitter, tiktok, youtube, instagram, etc

• - Bachelor's degree or above, with 3 -6 years of experience in branding or marketing
• Major in journalism and communication, advertising, marketing or related majors is preferred
• Outstanding English & Arabic communication and writing skills
• Working experience in the automotive industry, mastering the basic knowledge of the automotive industry is preferred
• Good communication, coordination, and execution skills ability
• Good project planning and management skills are preferred