Marketing Manager

Job Description

As the Marketing Manager, you will act as the on-ground brand lead for J1, helping shape how the property is seen, experienced, talked about, and remembered.

You will be responsible for building awareness, driving footfall, and growing community engagement through creative marketing initiatives, partnerships, activations, content, and cultural programming that reflect the Earth Hotels identity.

This is a highly hands-on role for someone who understands hospitality, lifestyle culture, and modern community-driven marketing. You should be equally comfortable planning a campaign, hosting a creator dinner, coordinating a shoot, building a local partnership, or bringing an activation to life on property.

• Build awareness, visibility, and community engagement around the property through creative and culturally relevant marketing initiatives.
• Help position the hotel as a destination connected to wellness, creativity, culture, entrepreneurship, movement, and community.
• Ensure all marketing activity reflects the Earth Hotels identity, tone, and brand positioning.
• Own the hotel's social media strategy and day-to-day content planning across relevant platforms.
• Coordinate and oversee shoots, content creation, influencer visits, storytelling opportunities, and creative production within the property.
• Work closely with photographers, videographers, creators, and partners to develop engaging and brand-aligned content.
• Identify real moments, experiences, and stories within the hotel that can translate into meaningful digital content.
• Support the planning and execution of campaigns, launches, announcements, and brand moments.
• Plan and execute activations, pop-ups, workshops, community events, cultural gatherings, and brand experiences within the property.
• Work closely with operational teams and stakeholders to ensure activations and partnerships are executed smoothly on property.
• Support the development of experiences that drive energy, engagement, cultural relevance, and community presence around the hotel.
• Help create experiences that feel authentic to the Earth community and guest journey.
• Drive partnerships and collaborations with aligned wellness, fashion, fitness, coffee, art, music, entrepreneurial, and lifestyle brands.
• Identify opportunities for creative collaborations that increase brand awareness and strengthen community connection.
• Build and maintain strong external relationships with creators, influencers, entrepreneurs, digital nomads, media contacts, and local communities.
• Support partnership outreach, hosted experiences, PR opportunities, and guest stays.
• Track the performance of campaigns, activations, partnerships, and social media engagement.
• Share regular insights, learnings, and recommendations with the wider team.
• Monitor hospitality trends, cultural movements, social behaviour, and lifestyle trends relevant to the brand.
• Support CRM and digital marketing initiatives with the ability to execute, measure, analyze, and optimize performance across campaigns and engagement activity
• Support continuous improvement across content, engagement, partnerships, and community-building initiatives.

• 3–6 years of experience within hospitality, lifestyle, F&B, events, boutique hotels, or community-led brands.
• Strong understanding of hospitality storytelling, brand aesthetics, cultural trends, and community-first marketing.
• Experience managing social media, content coordination, partnerships, and on-ground activations.
• Highly proactive, organized, social, and confident in building relationships externally.
• Comfortable working in a fast-moving, hands-on environment.
• Strong communication and coordination skills across both creative and operational teams.
• A naturally curious, energetic, and culturally aware personality with a passion for experiences, people, and storytelling.
• Existing connections within Dubai's hospitality, wellness, creative, or entrepreneurial scene are a strong advantage.
• Arabic language skills are a plus.