Head Of Direct Response Marketing
Job description / Role
Employment: Full TimeDisclaimer: Who this is not for
This role is not for traditional corporate marketers or brand strategists with no direct response experience.It is also not a fit for media buyers who only focus on ad execution without touching funnel strategy, offer creation, or creative direction.
We are looking for a full-stack direct response marketer u2013 someone who has built and scaled funnels (VSLs, advertorials, quiz funnels, etc. u2013 not UGC) from scratch and can own performance end-to-end.
Requirements:
- Fluent in English (C1 level or above) u2013 must be able to think and communicate like a native marketer
- 40+ hours a week availability
- Proven success scaling long-form funnels (VSLs, advertorials, quiz funnels, multi-step checkouts) in ecommerce
- Deep experience with paid acquisition strategy, including creative testing, funnel iteration, offer positioning, and conversion rate optimization
- Experience owning entire funnels u2013 from ideation and offer structure to traffic, optimization, and back-end monetization
- Ability to review and direct creative u2013 especially video scripts, landing pages, hooks, and angles
- Medium-level copywriting experience u2013 comfortable rewriting hooks, adjusting VSL scripts, or editing copy to improve clarity and performance
- Highly analytical and comfortable making decisions based on CPA, CTR, AOV, ROAS, and other performance metrics
- Strong leadership and project management skills u2013 able to set priorities, manage people, and keep high-output workflows running
- Very familiar with Facebook ads
The company:
At Nebroo, we are revolutionizing the hearing aid industry by combining world-class products with cutting-edge direct response marketing. In just a few months, we have grown into a multi 8-figure business u2013 and we are only getting started.
While we are known for our expertise in direct response marketing, we go far beyond just performance. We obsess over product quality. Our mission is to create the highest quality over-the-counter hearing aids on the market u2013 products that genuinely improve the lives of millions suffering from hearing loss.
Everything we do is shaped by our values:
Transparency
We believe trust is built through honesty. That is why we share information openly, give direct feedback, and keep our promises u2013 internally and externally. No politics, no games, just clarity.
Hard work
At Nebroo, we work long hours, move fast, and expect a lot from ourselves and each other. Not because we have to, but because we love what we do. We are obsessed with building, improving, and pushing things forward every single day. This is not the place for people chasing comfort.It is for people who love the grind, take pride in outworking everyone else, and get energy from going all in.
Excellence
We never settle for u201cgood enough.u201d From our ad creatives to our customer experience to the engineering behind our products, we hold ourselves to the highest standards and aim to outperform the competition at every level.
Job description:
We are looking for a Head of Direct Response Marketing to take full ownership of our performance marketing engine u2013 from offer strategy to funnel builds to creative direction and paid media execution. If you have scaled high-performing VSL funnels, know how to turn data into action, and want to lead growth for a rapidly scaling ecommerce brand u2013 this role is for you.
This is not a u201cmedia buyeru201d job. It is a full-stack direct response leadership role u2013 perfect for someone who knows how to build, scale, and optimize offers that convert. You will work closely with our copywriter, developers, and creative team u2013 but ultimately, you will own the numbers.
What you will be in charge of- Developing and owning the testing roadmap across all paid platforms (Facebook, YouTube, Taboola, etc.)
- Leading funnel strategy and execution u2013 from idea to launch (including pre-landers, VSLs, checkout flows, upsells)
- Collaborating with our copywriter to shape offer angles, hooks, and creative direction
- Reviewing all major creatives (VSLs, ads, landers) before launch u2013 giving high-level feedback and final approvals
- Optimizing conversion rates, AOV, and CPA across full funnels using both quantitative data and qualitative insights
- Running competitor research and funnel teardowns to inform strategy
- Coordinating with developers, video editors, and designers to bring funnel assets to life
- Identifying bottlenecks, scaling opportunities, and next-level growth levers on an ongoing basis
- Reporting directly to the founder/CMO and working as the strategic driver behind growth
Compensation & equity:
Compensation is open and will be based on your experience, skillset, and the value you bring to the table. We are not looking for average u2013 we are looking for proven operators who can own and scale real performance.
For the right person, we are also open to discussing equity after a few months of working together. If you prove you are a true growth driver u2013 someone who can take full ownership and push the business forward u2013 you will be rewarded fairly and long-term.
We believe in building high-trust, high-performance teams.
Job Function: Marketing, Advertising & PRCompany Industry: Audit & Accountancy
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