Digital Marketing Manager

Job description / Role

Employment: Full Time

Company description

Our commitment to diversity & inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

• Build digital yearly plan and budget for the hotel across direct and indirect channels
• Contribute to hotel strategy, working closely with key stakeholders from marketing, sales, revenue, PR, and F&B
• Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (direct and indirect)
• Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, metasearch, and influencers
• Report and analyze web direct and indirect performance
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Ensure hotel's presence across key social platforms relevant to the source markets and social content production
• Handle the CRM and email marketing with the third-party tool for rooms, F&B and other outlets in line with the strategy and corporate guidelines
• Monitor and assist in ensuring rate parity together with the revenue director/manager throughout all distribution channels
• Manage hotel’s online reputation and image
• Review and monitor hotel's competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Ensure Accor app visibility and usage uplift across the hotel
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies, provide leadership and perspective for adoption where appropriate

• Bachelor's degree in marketing, digital marketing, communications, or related field
• Proven experience in digital marketing, preferably in the hospitality industry or related field
• Strong knowledge of digital marketing channels, tools, and techniques, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing
• Proficiency in digital marketing analytics tools, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms
• Excellent communication, collaboration, and project management skills
• Ability to multitask, prioritize tasks, and work effectively in a fast-paced environment
• Creative thinking and problem-solving skills, with a passion for staying updated on industry trends and best practices
• Strong attention to detail and commitment to delivering high-quality work

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.

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