Marketing Manager (New Brands- Automotive)
Job Description
At Al Ghurair, we remain dedicated to driving innovation and shaping the future. As we continue to look for the best and brightest talent to scale our growth, we currently have an amazing opportunity for Marketing Manager (New Brands- Automotive) for our Dubai location.We seek individuals who are not only experts in their field but also possess a proactive mindset, exceptional collaboration skills, and a passion for fostering a positive work culture.
What You'll Do- Support the VP - Marketing in executing brand and product marketing strategies.
- Plan and implement digital marketing campaigns (SEO/SEM, email, social media, display ads).
- Manage and grow the company's presence across platforms like Instagram, LinkedIn, YouTube, and others.
- Analyze campaign performance, conduct A/B testing, and optimize for better engagement and conversions.
- Manage local store listings and evaluate online engagement metrics.
- Develop and maintain marketing budgets, ensuring efficient spend tracking and reporting.
- Conduct competitor analysis and market research to identify customer trends.
- Lead media relations, coordinate events, brand partnerships, and promotional activities.
- Work with internal teams to develop brochures, flyers, and seasonal marketing materials.
- Maintain databases for direct marketing (email/SMS) and support CRM initiatives.
- Prepare regular reports using tools like Google Analytics, Data Studio, etc.
- Bachelor's or Master's degree in Marketing or Digital Media.
- 68 years of relevant marketing experience within a reputed automotive dealership.
- Skilled in sales and marketing funnel design and execution.
- Proficient in Adobe Photoshop, Final Cut Pro, and media editing tools.
- Experience using digital analytics and reporting tools (e.g., Sprinklr, Quintly, Crowd Analyzer).
- Strong understanding of CRM systems (preferably Microsoft Dynamics 365).
- Familiar with web design, content management systems, and AI-powered tools like chatbots, programmatic advertising, etc.
- Excellent analytical and project management capabilities.
- Creative, data-driven, and results-oriented marketing professional.
Who are we
Al Ghurair is a leading diversified family business group in the Middle East, founded in 1960 with operations spanning six key industry sectors: Foods and Resources, Properties, Construction and Services, Energy, Mobility, and Ventures. Headquartered in Deira, we are proud to employ approximately 28,000 people across more than 50 countries worldwide.
We are looking for passionate and talented individuals to join us in our journey. At Al Ghurair, you have the opportunity to contribute to a legacy of excellence and be part of a team that is shaping the future of the UAE and beyond.
Discover more about us at: www.al-ghurair.com
Why join us
We're a vibrant community where individuals thrive and careers flourish. Our diverse community embodies this spirit, fostering a sense of belonging and connection. Here, respect, support, and open communication form the very fabric of our work environment, to fulfil our core Purpose of Enhancing Life.When you work with us, you become part of our shared purpose, collaborating with colleagues who share your passion and commitment to success.