Marketing Manager

Job Description

YDA is a new driving school in Abu Dhabi, committed to delivering high-quality driver education. Our mission is to enhance road safety by providing comprehensive training programs that adhere to the highest standards.

We are seeking a strategic and creative Marketing Manager to lead our marketing function and drive growth through innovative campaigns, brand development, and customer engagement.

• Develop and lead YDAs marketing strategy to increase student registrations and brand awareness across Abu Dhabi.
• Identify and engage key market segments (youth, women, professionals, corporate clients) through targeted, high-impact campaigns.
• Manage digital platforms including website content, paid ads, SEO/SEM, and social media presence.
• Oversee traditional marketing activities (outdoor ads, flyers, sponsorships, events, and school outreach).
• Plan and execute campaigns aligned with product launches, seasonal offers, and new branch openings.
• Collaborate with internal teams and external agencies to deliver consistent, brand-aligned messaging.
• Lead content development across platforms (social, print, digital), ensuring relevance, accuracy, and compliance.
• Track KPIs including lead conversion, campaign ROI, and customer engagement to optimize strategies.
• Represent YDA at public safety events, school visits, and road safety initiatives to build community presence.
• Ensure compliance with relevant driving license authority and advertising regulations.

• Bachelors degree in Marketing, Communications, or a related field.
• 9+ years experience in marketing, with at least 4 years in a managerial role.
• Demonstrated success in B2C and institutional marketing in regulated sectors.
• Strong proficiency in SEO/SEM, Google Ads, social media ads, and analytics tools (Google Analytics, Meta, CRM).
• Exceptional storytelling, branding, and copywriting abilities in both English and Arabic.
• Data-driven mindset with experience in campaign measurement and optimization.
• Strong leadership and project management skills.
• Familiarity with UAE market trends, customer behavior, and road safety initiatives is a plus.

Join a purpose-driven team committed to road safety and innovation in driver training.

Kindly note that only candidates who meet the mandatory requirements will be contacted within 14 days of application.