Manager - Ecommerce

Job Description

JOB DESCRIPTION

Performance Marketing & Campaign Management:

• Manage PPC, Display, Email, PR, and Social Media campaigns to drive targeted traffic and conversions.
• Develop and execute performance marketing strategies aligned with commercial objectives, ensuring cost-efficient and high-impact campaigns.
• Oversee retargeting and customer acquisition initiatives to optimize traffic and sales.
• Analyze performance data, purchasing patterns, and website traffic to measure the effectiveness of campaigns.
• Continuously optimize marketing campaigns to achieve efficiency and scalability.

Advertising & Digital Strategy:

• Manage digital advertising efforts, including Pay-Per-Click (PPC), Real-Time Bidding (RTB), Facebook Ads, Mobile Advertising, and Affiliate Marketing.
• Stay updated with the latest trends in digital marketing and implement innovative strategies.
• Conduct extensive testing on emerging digital marketing opportunities, focusing on scalable solutions.

E-commerce Content & Branding:

• Collaborate with brands to access and utilize brand imagery for marketing campaigns.
• Maintain the E-commerce Marketing Calendar, incorporating input from brand teams on retail activities.

Ensure all communications and campaigns are aligned with brand guidelines and positioning

Analytics & Reporting:

• Ensure proper setup and utilization of Google Analytics and other performance tracking tools.
• Provide comprehensive reports on sales, marketing initiatives, and customer insights to internal stakeholders.
• Monitor campaign performance and adjust strategies based on data-driven insights.

Social Media & CRM Strategy:

• Develop and implement a robust social media and CRM strategy to enhance customer engagement and retention.
• Build and optimize customer journeys across all digital communication channels.
• Work closely with marketing agencies and partners to execute effective campaigns.

Collaboration & Stakeholder Management:

• Manage relationships with marketing agencies and external e-commerce partners, ensuring alignment with brand initiatives.
• Liaise with brand principals to coordinate marketing efforts and share performance insights.

Develop seasonal marketing calendars and oversee their execution across all channels.

The ideal Manager - Ecommerce in a retail company should have 5+ years of progressive experience in brand management, with a minimum of 3 years specifically in the retail sector. Proven success in developing and implementing strategic brand initiatives, enhancing customer engagement, and achieving measurable business results is essential