Digital Marketing Specialist

Job Description

The role involves working closely with the sales and marketing teams to generate high-quality leads that convert into sales.

Job Description:

• Develop and implement innovative digital marketing strategies to generate qualified leads for real estate properties.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, Instagram, etc.) targeting potential buyers, investors, and sellers.
• Analyze customer behavior to create targeted campaigns that drive high-quality inbound leads.
• Create engaging content for various digital platforms, including blogs, social media, and website landing pages, to nurture and attract leads.
• Design high-quality graphics, banners, and promotional materials for online campaigns.
• Collaborate with the content team to produce property-related videos, virtual tours, and other media to showcase listings.
• Optimize the companys website and content to improve search engine rankings and drive organic traffic.
• Implement effective SEO strategies for real estate keywords to generate leads through search engines.
• Track, analyze, and report on SEO performance and make data-driven recommendations for improvement.
• Create and manage email campaigns targeting potential buyers and investors.
• Work with the CRM team to build automated workflows that nurture leads through the sales funnel.
• Monitor email campaign performance and adjust strategies for better results.
• Manage social media accounts (Facebook, Instagram, LinkedIn, etc.) with the goal of growing engagement, generating leads, and increasing brand awareness.
• Implement paid and organic social media campaigns for property promotions and lead generation.
• Use analytics tools (Google Analytics, social media insights, etc.) to track and analyze lead generation performance.
• Regularly report on key performance metrics, including lead conversion rates, cost-per-lead, and ROI.
• Work closely with the sales team to ensure leads are followed up on promptly and efficiently.
• Provide regular updates on campaign performance to management and stakeholders.

What We&aposre Looking For:

• Minimum 1-3 years of experience in digital marketing with a focus on lead generation in UAE real estate.
• Expertise in digital marketing platforms (Google Ads, Facebook Ads, LinkedIn, Instagram, etc.).
• Strong understanding of SEO, SEM, and online advertising strategies.
• Experience with CRM systems and email marketing tools (HubSpot, Mailchimp, etc.).
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Languages Required: English and Arabic
• Knowledge of the UAE real estate market is a plus.

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunities for professional growth and development.
• Work in a dynamic and supportive team environment.