Digital Marketing Executive

Job Description

Employment Type: Full-Time, On-Site

Company Overview:

We are an established pre-owned luxury watches trade company dedicated to providing exceptional timepieces and unmatched customer experiences. As we expand our digital presence, we are seeking a talented and driven Digital Marketing Executive to join our team.

Role Overview:

You will collaborate with cross-functional teams to drive brand awareness, lead generation, and customer engagement, ensuring our marketing initiatives align with business goals.

1. Google Ads Management:

• Develop, implement, and manage Google Ads campaigns (Search, Display, Shopping).
• Perform keyword research and optimize ad copies for high ROI.
• Monitor performance metrics and adjust strategies to meet KPIs.

1. Social Media Advertising:

• Design and execute paid campaigns across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
• Collaborate with the creative team to produce compelling ad content.
• Analyze audience behavior to optimize targeting and improve campaign performance.

1. Email Marketing:

• Build and manage email marketing campaigns, including newsletters, promotions, and product launches.
• Develop segmented email lists and personalization strategies for higher engagement.
• Measure campaign effectiveness through A/B testing and performance tracking.

1. Analytics and Reporting:

• Track, measure, and report on campaign performance across channels.
• Create comprehensive marketing dashboards and present actionable insights.
• Use data to identify trends, opportunities, and areas for improvement.

1. Strategy Development:

• Work with the marketing team to develop innovative strategies for customer acquisition and retention.
• Stay updated on industry trends, competitor activities, and emerging platforms.

1. Collaboration:

• Liaise with sales, product, and creative teams to ensure a cohesive brand message.
• Coordinate with external agencies or freelancers when necessary.

• Education: Bachelor's degree in Marketing, Digital Media, or a related field.
• Experience:
• Minimum of 2–3 years in digital marketing, preferably in e-commerce or luxury goods.
• Proven expertise in managing Google Ads and social media ad campaigns.
• Technical Skills:
• Proficient in Google Ads, Facebook Ads Manager, and email marketing platforms (e.g., Mailchimp, Klaviyo).
• Strong knowledge of analytics tools (e.g., Google Analytics, Data Studio).
• Solid understanding of SEO principles, including keyword research, on-page and off-page optimization, and content strategy.
• Good knowledge of website management.
• Soft Skills:
• Strong analytical and problem-solving abilities.
• Excellent communication and organizational skills.
• Creativity and attention to detail.
• Ability to learn, research, and self-teach aspects of the luxury watches industry, including brands, models, and market trends.
• Proactive in staying updated on digital and social media trends specific to the luxury watch sector.

• Opportunity to work with a dynamic team in the luxury watch industry.
• Competitive salary and benefits package.
• Career growth opportunities in a fast-paced environment.
• Be a part of a company that values innovation, creativity, and excellence.