Senior Officer - Social Media

Job Description

We are recruiting on behalf of a Dubai-based government entity for the position of Senior Officer – Social Media. The successful candidate will assume full ownership of the entity's social media function, driving strategic planning, campaign execution, performance analysis, and operational excellence across all official channels.

• Design and execute comprehensive weekly and monthly social media strategies
• Oversee the management of all official social media channels, maintaining the highest standards of content accuracy and brand consistency
• Track, analyse, and document the entity's media presence and news coverage across platforms
• Plan, implement, and supervise approved media and advertising campaigns in alignment with institutional programs and objectives
• Establish and continuously refine standard operating procedures governing social media operations
• Produce detailed periodic performance reports, translating data into actionable improvement recommendations
• Uphold the integrity and accuracy of all social media content, data, and reporting

• Full professional proficiency in Arabic and English – written and spoken (mandatory)
• Minimum 5 years of solid, progressive social media experience within UAE-based organizations
• Demonstrated understanding of government or institutional communications environments
• Strong analytical capabilities with proven experience in performance reporting
• Currently based in or able to relocate to Dubai, UAE