Marketing Strategist
Dubai
We are seeking an experienced and strategic Marketing Strategist to lead the planning and execution of high-impact marketing initiatives. The ideal candidate will be responsible for developing data-driven strategies that drive brand growth, customer acquisition, and market expansion.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies aligned with business objectives
- Analyze market trends, customer behavior, and competitor activity to identify growth opportunities
- Plan and oversee multi-channel marketing campaigns (digital, social, performance, and branding)
- Define target audiences and positioning strategies for products and services
- Manage marketing budgets and optimize ROI across campaigns
- Collaborate with creative, product, and sales teams to ensure consistent brand messaging
- Track, analyze, and report on campaign performance with actionable insights
- Lead and guide marketing initiatives for product launches and promotions
Preferred Candidate:
- Years of Experience: 4–8 years
- Career Level: Mid to Senior Level
- Degree: Bachelor’s degree in Marketing, Business Administration, or related field
- Industry Experience: Fintech, E-commerce, or Technology preferred
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