[ref. d96839617] Analytics & Insights Manager (Marketing) - Abu Dhabi
Job description / Role
Employment: Full Time
Role overview
The Analytics and Insights Manager (Marketing) will work with cross-functional stakeholders across loyalty, marketing, and digital IT to provide deep data insights into the effectiveness of marketing programs and campaigns. This covers performance of marketing campaigns and associated customer behavior.In addition, the role will also track and report performance across media channels and optimize the campaigns based on insights. The role will be essential in partnering with all the stakeholders to track effectiveness of marketing programs and spends.
Key responsibilities
Analytics and insights:
- Responsible for providing data-driven insights and strategic recommendations to enhance marketing effectiveness, customer engagement, and business growth by informing decision-making and optimizing campaigns across all channels.
- Analyze marketing performance data across channels (e.g., digital, social media, email, and offline campaigns).
- Develop actionable insights to improve customer acquisition, retention, and engagement strategies.
- Monitor key performance indicators (KPIs) and report on campaign effectiveness and ROI.
- Identify trends, opportunities, and risks through deep-dive analyses.
- Work with marketing teams to optimize campaigns based on data-driven insights.
- Leverage A/B testing, cohort analysis, and predictive modeling to enhance campaign outcomes.
- Build and maintain marketing dashboards for real-time tracking of performance metrics.
- Utilize advanced analytics tools such as SQL, Python, R, Google Analytics, and BI.
- Involved in machine learning models operationalization and business value realization.
- Support the development and adoption of predictive analytics, AI/ML models for mass marketing to optimize test-and-learn across initiatives, forecast customer behavior, acquisition/conversion models to NFR, look-alike models, MMM model, etc.
- Communicate and present complex data and insights in a clear and compelling way to stakeholders, using data storytelling and visualization tools.
Process and policy development:
- Support the development of RACI models to clearly define roles and responsibilities with loyalty, marketing, retail, digital (IT), and other stakeholders.
- Ensure integration of data analytics functions with overall business objectives.
Stakeholder management:
- Collaborate with internal stakeholders, including retail business leads, IT, finance, and operations, and external stakeholders such as advertising agencies, media agencies, marketing analytics agencies, consumer research, etc.
- Serve as the primary point of contact for internal stakeholders for C Store business analytics.
- Bachelor's degree in data science, business administration, statistics, or a related field; MBA or equivalent advanced degree preferred.
- 6+ years of experience in data and analytics functions, preferably in large B2C marketing organizations or advertising/media agencies.
- Strong strategic thinking, analytical, and problem-solving skills.
- Good communication and interpersonal skills.
- Ability to thrive in a dynamic and fast-paced environment.
- Proficiency in data analytics tools and software (e.g., SQL, Dataiku, Python, R, Tableau, Power BI).
- Experience with data infrastructure and cloud platforms (e.g., AWS, Azure, Google Cloud).
- Knowledge of statistical analysis, machine learning, and data visualization techniques.
- Experience in machine learning models operationalization and business value realization.
- Familiarity with data privacy regulations and best practices.
- Ability to manage multiple projects simultaneously.
- Expertise in data analysis and business intelligence.
- Ability to develop and implement data strategies and roadmaps.
About the Company
We are one of the world's leading energy producers, and a primary catalyst for Abu Dhabi’s growth and diversification.
We operate across the entire hydrocarbon value chain, through a network of fully-integrated businesses, with interests that range from exploration, production, storage, refining and distribution, to the development of a wide-range of petrochemical products.
Since 1971, we have created thousands of jobs, driven the growth of a diverse knowledge-based economy, and played a key role in Abu Dhabi’s global emergence.
Today, we continue to look for new and innovative ways to maximize the value of our resources, pioneering those approaches and technologies that will ensure we are able to meet the demands of an ever-changing energy market, and continue to have a positive impact on the Abu Dhabi economy for generations to come.
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