Social Media Marketing Specialist

apartmentBuhaleeba Holding Group placeDubai calendar_month 

Job Description

Summary:

We are seeking a Social Media Specialist fluent in Arabic and English to lead the planning, execution, and optimization of our social media presence. The ideal candidate should be creative, organized, and experienced in managing Meta Ads, creating engaging bilingual content, and growing digital communities.

- Experience in the HORECA or F&B industry is required.

Graphic design skills are a plus.

Key Responsibilities:

  • Plan, create, and publish daily bilingual (Arabic/English) content across Instagram, Facebook, TikTok, LinkedIn, and other platforms.
  • Manage and optimize Meta Ads (Facebook & Instagram), including audience targeting, campaign setup, budget management, and reporting.
  • Engage with followers: monitor messages, comments, and trends.
  • Work closely with the design and marketing team to align social visuals with brand identity.
  • Coordinate influencer collaborations and digital campaigns.
  • Track analytics and prepare performance reports with insights and recommendations.
  • Stay updated on social media trends, platform updates, and best practices.

Requirements:

  • Bachelors degree in Marketing, Digital Media, or related field.
  • 35 years of professional experience in social media management.
  • Fluent in Arabic and English required.
  • Proven experience in running Meta Ads (Facebook & Instagram).
  • Strong writing and communication skills in both Arabic and English.
  • Proficiency in Meta Business Suite and analytics tools.
  • Graphic design skills (e.g., Canva, Photoshop) are a plus.
  • Photography or video editing experience is an advantage.
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