Digital Marketing Lead

Job Type: Full-time | Night Shift (aligned with Los Angeles working hours)

We are a fast-growing Security Services company building a strong marketing operations hub in Dubai to support our U.S. market. We are seeking a senior-level Digital Marketing Lead with proven, measurable results in lead generation, SEO, paid advertising, and lifecycle marketing.

This role is built for professionals who own strategy, execute at a high level, and deliver ROI. This is not a training role and not suitable for junior marketers.

• Full ownership of digital marketing strategy and execution
• Daily use of SEMrush for:
• Advanced keyword research
• Competitor analysis
• Technical SEO audits
• Rank tracking and performance reporting
• Management and optimization of:
• Google Ads
• Meta (Facebook & Instagram) Ads
• Email marketing strategy and execution (nurture sequences, campaigns, automation)
• CRM management using HubSpot, including:
• Lead tracking and segmentation
• Automation workflows
• Pipeline and attribution setup
• Local SEO and Google Business Profile growth
• Conversion optimization across websites, funnels, and forms
• Budget management with a strong focus on ROI
• Performance reporting with clear, actionable insights

You will have decision-making authority and operate with minimal micromanagement.

• Entry-level or junior marketers
• Candidates without SEMrush expertise
• Social-media-only specialists
• Applicants without email marketing or CRM experience
• Applicants unable to show real results

To be considered, include:

• Total years of digital marketing experience
• Years using SEMrush
• Experience with Email Marketing & HubSpot CRM
• Brief examples of results achieved (metrics required)

Applications that do not meet the above criteria will not be reviewed.

• Senior-level ownership and autonomy
• Long-term growth opportunity
• Real budgets and realistic expectations
• Direct impact on company growth