Social Media Manager

Job Description

BettingJobs are working with a well-established B2B service provider who offer tech, marketing, operations and payments solutions that specialise within South-East Asian markets, who are seeking to hire a Social Media Manager to join their office in Abu Dhabi.

Responsibilities:

• Develop and implement social media strategies for multiple brands across platforms (Instagram, Facebook, YouTube, Telegram, LinkedIn, etc.)
• Create monthly content calendars with platform-specific goals.
• Ensure brand consistency in tone, messaging, and visuals.
• Work with designers, video editors, and content writers to plan & publish engaging posts, reels, YouTube shorts, and full-length videos.
• Repurpose and localize content across platforms.
• Monitor trends and viral content to ensure timely and relevant posting.
• Track engagement, reach, growth, and conversion metrics using native analytics + third-party tools.
• Prepare weekly/monthly performance reports and recommendations.
• Identify and approach regional and international influencers relevant to the iGaming & fintech space.
• Negotiate and onboard influencers under affiliate performance deals or paid promotions.
• Coordinate campaigns, review influencer content, and track ROI.
• Manage posting schedules, titles, thumbnails, and keyword optimization.
• Coordinate with the video team for consistent uploads and content alignment.
• Respond to community comments and manage moderation.
• Engage with users in comments, DMs, and community threads.
• Run contests, polls, and AMA sessions to boost interaction.
• Collaborate with customer support to manage brand reputation and user feedback.

Requirements:

• 1-3 years of proven experience in social media marketing or community management.
• Experience with YouTube channel growth and content optimization.
• Prior exposure to iGaming, betting, crypto, or fintech sectors is highly preferred.
• Strong knowledge of content trends, creator economy, and affiliate-driven growth.
• Basic graphic design/video editing (Canva, CapCut, etc.) is a plus.
• Fluent in English (additional languages like Hindi, Tamil, Telugu, etc. are a bonus.)
• Familiarity with tools like Meta Business Suite, Creator Studio, Buffer, Hootsuite, etc.
• Experience managing influencer campaigns, outreach, and performance tracking.