Social Media Executive - Victoria's Secret International - Fujairah
Job description / Role
Employment: Full Time
Role overview
As a social media executive, you will be responsible for managing all social media channels, ensuring the creation and delivery of engaging, brand-aligned content - including videos and weekly content calendars. You will lead the end-to-end process of CRM content creation and testing, ensuring timely and effective communication across all platforms.This role requires strong multitasking abilities, attention to detail, and fluency in Arabic to support content localization and translation needs.
You will collaborate closely with cross-functional teams in marketing, merchandising, and visual merchandising, and you will need to align messaging with host brand and Alshaya guidelines.
The ideal candidate will have a creative flair, excellent communication skills, and strong analytical capabilities to engage audiences and generate actionable insights from social media performance reports.
Additionally, you will oversee external communications such as CRM and mall content and relationship, as well as internal communications initiatives.
Content creation & planning- Strong copywriting and visual storytelling skills for social media
- Experience in developing weekly content calendars
- Ability to create engaging multimedia content (images, videos, reels)
- Proficiency in CRM content creation and testing workflows
- Experience managing external communications (e.g., mall content)
- Ability to support internal communications with clarity and consistency
- In-depth knowledge of major social media platforms (Instagram, TikTok, Facebook, Snap etc.)
- Familiarity with platform-specific best practices and trends
- Strong community management and customer engagement skills
- Ability to analyze social media performance and extract actionable insights
- Experience using analytics tools (e.g., Meta Insights, Google Analytics, Sprinklr, Emplify)
- Excellent organizational and multitasking abilities
- Comfortable working cross-functionally with marketing, merchandising, and VM teams
- Ability to manage multiple projects and deadlines simultaneously
- Fluency in Arabic and English (written and spoken)
- Skilled in translating and adapting content for Arabic-speaking audiences
- A strong sense of visual aesthetics and brand tone
- Ability to align content with brand guidelines and campaign objectives
- Proactive mindset with a passion for innovation and creativity
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels.A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.
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