Director Of Digital Marketing (AI Tools) - Dubai
Job description / Role
Employment: Full Time
In this pivotal role, you'll be instrumental in shaping innovative, data-driven digital marketing strategies to elevate brand presence, boost customer engagement, and drive lead generation across all digital channels. With a strong focus on leveraging AI tools to predict consumer behaviour and improve marketing efficiency.
Client Details
One of the UAE's most prominent luxury brands, catering to the ultra wealthy.
Description- Develop and execute comprehensive digital marketing strategies to enhance brand visibility, foster engagement, and drive lead generation across all digital platforms.
- Leverage advanced AI tools and technologies to optimise digital campaigns, automate marketing work-flows, and deliver tailored customer experiences.
- Oversee the planning and execution of digital media strategies, including SEO/SEM, display advertising, social media marketing, and email marketing.
- Collaborate with external agencies and internal creative teams to develop high-impact digital campaigns that reflect the brand's luxury positioning.
- Lead the strategy and optimisation of digital platforms, including website development, UX/UI design, and content management, ensuring a best-in-class digital experience.
- Ensure seamless integration of digital platforms, CRM, data analytics tools, and emerging technologies.
- Analyse and report on the effectiveness of all digital marketing campaigns, utilising insights to drive continuous improvement and optimise strategies based on data.
- Exceptional role with a high profile brand in the GCC
- Strong (tax free) salary and benefits package
Requirements:
- Bachelor's degree and Master's degree or relevant certifications (e.g., Google Analytics, AI) is a plus.
- 10+ years of progressive experience in digital marketing, with a strong preference for backgrounds in luxury, or high-end consumer goods.
- Proven experience in applying and developing AI within marketing functions.
- Demonstrated expertise in all facets of digital marketing, including performance marketing, content strategy, and digital media.
- Profound experience in creative campaign development and agency management.
- Technical proficiency with a range of digital tools and platforms, including analytics, CRM, and marketing automation systems.
- Strong leadership and team management skills, with a track record of driving high performance.
About the Company
Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.
The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:
Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal
The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.
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