Social Media Marketing Lead (Arabic Speaker)
Job Description
We are looking for a creative Social Marketing Lead who will be responsible for innovative & engaging storytelling to bring our brand and products to life on social. You will create and administer content on all social media platforms, such as Facebook, Instagram etc.to increase brand awareness and enhance customer engagement.
As our Social Marketing Lead, you will support, drive and implement social media strategy by adopting industry best practices. You will hold brand custodianship in the social space, be the voice of the brand, hold conversations with the customer, drive community engagement, social audience growth, and brand loyalty.As the sole key social media point, you will ensure that our social approach is aligned with our overall marketing and business objective.
Responsibilities:
Develop engaging, creative, innovative content (story-telling through Instagram effects, Snapchat filters, optimized stories)
Social campaign management- planning, scheduling, monitoring, optimizing and reporting paid social campaigns.
Identify, monitor, and engage with what's trending
Audit and analyze social media presence, track digital performance including digital advertising costs and returns.
Community Management: Publish, monitor, and engage with the community, plus take findings and apply them to our next post or activation. Support proactive and reactive daily monitoring and engagement on social queries.
Content Planning: Create, curate, plan and schedule rich-media channel-specific content.
Social customer service:Build processes and ensure a seamless experience for our fans via social channels.
Influencer marketing and management.
Create and update weekly and monthly reports, analyze campaigns and product launches.
Monitor and develop reports on competitor activity within social media.
Collaborate with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
Preferred qualification, competencies, and experience:
This role is an individual contributor role that requires excellent communication and organizational skills, connection with social media culture, digital savvy, in-depth knowledge of social media and its platforms, tools, and applications. Candidate should be a self-starter, creative thinker with consumer business acumen.
Bachelor's/Master's degree in Marketing.- Fluent in English and Arabic
A minimum of 4-6 years of full-time experience in social media marketing in the Retail Sector.
Knowledge of social tools.
Must be bilingual with an advanced level of English and Arabic language skills.
Prior experience with amazing storytelling, content creation, and copywriting skills.
A proven track record in social media including Instagram, Twitter, Facebook, LinkedIn, TikTok, Snapchat, etc.
Understanding of user behaviour and demographics per unique social media platform.
An eye for spotting social media trends and moments.
Ability to think fast with sound judgment and decision-making skills.