Marketing & Social Media Executive

Job Description

This role typically involves a mix of creative, analytical, and organizational tasks.

Key Responsibilities:

• Develop and implement social media marketing strategies to enhance brand visibility and engagement across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Create, design, and schedule content (e.g., images, videos, blog posts, etc.) tailored to different platforms.
• Ensure content is aligned with the company's brand voice and goals.
• Curate relevant content from other sources to keep the audience engaged.
• Engage with followers and respond to comments, messages, and inquiries on social media platforms in a timely and professional manner.
• Build and maintain strong relationships with the online community.
• Plan, execute, and monitor social media campaigns.
• Track the performance of campaigns using analytics tools and adjust strategies as necessary.
• Use social media analytics tools (e.g., Google Analytics, Social bakers, etc.) to track performance metrics (engagement rates, traffic, conversions, etc.).
• Provide reports on campaign effectiveness and social media performance to management.
• Optimize strategies based on data-driven insights.
• Manage social media advertising campaigns, including paid ads on platforms like Facebook, Instagram, and LinkedIn.
• Work closely with other teams, such as sales, content, and product development, to ensure alignment between social media campaigns and overall business objectives.
• Stay current with social media trends, platform changes, and emerging technologies.
• Apply new strategies or tools to improve social media engagement and performance.

Qualifications:

• A degree in Marketing, Communications, Public Relations, or a related field is preferred.
• Experience in social media management or digital marketing, typically 13 years.
• A good understanding of how different social media platforms work and their best practices.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Basic graphic design skills using tools like Canva or Adobe Creative Suite (optional but a plus).
• Knowledge of Google Analytics and other analytics tools to track performance and derive insights.
• Strong written and verbal communication skills for content creation and community engagement.
• Ability to tailor messaging for different audiences across platforms.
• A creative mindset with the ability to brainstorm new ideas, campaigns, and content to engage the audience.
• Strong attention to detail and ability to multitask effectively.
• Ability to manage multiple projects at once and work within tight deadlines.
• Strong planning and organizational skills to keep campaigns on track.
• Can join immediately.

• Be part of an innovative company at the forefront of modular construction.
• Work with a dynamic and collaborative team.
• Opportunity for career growth and professional development.

If you meet the qualifications and are ready to take the next step in your career, we would love to hear from you!