Chief Executive Officer (CEO)
Job description / Role
Employment: Full Time
As the founding CEO of Dragon Drinks MENA, you will lead the company’s launch, growth, and strategic operations across the Gulf region. You will be responsible for securing brand partnerships, building distribution networks, managing finances, and developing a high-performing local team.You are both a visionary leader and an execution expert with strong cross-cultural understanding and entrepreneurial drive.
Key Responsibilities:
Define and execute the company’s strategic roadmap and annual operating plans
Lead negotiations and relationship management with Dongpeng (China HQ) and other brand partners
Oversee the setup of company legal entity, licensing, compliance, and financial governance
Build and lead the core leadership team (sales, logistics, e-commerce, admin)
Expand retail and distribution partnerships across UAE and the wider MENA region
Represent the company with investors, media, regulators, and government stakeholders
Monitor performance metrics and ensure alignment with company KPIs and financial goals
Requirements:
Fluent in English and Chinese (Arabic is a plus)
Deep understanding of FMCG or beverage industry operations, ideally in MENA or Southeast Asia
Strong experience in business setup, cross-border trade, or channel development
Prior startup or regional leadership experience is highly preferred
Passion for brand building, operational excellence, and team leadership
Job Function: General ManagementCompany Industry: FMCG / Consumer Goods
About the Company
Banzan Group was founded in China in 2004, it focuses on the R&D, manufacturing and sales of Aerogel Water-based Nano Insulation and Thermal Insulation Coating Material, "Infiltration-consolidation" Material for Protection and Repair of concrete/geotechnical/building, AI Pipeline Systems and Mechanical Equipment.Banzan's Mission: Build a more sustainable and safer future, creating smart and low-carbon solutions for construction and pipe system management . Banline General Trading Co. L.L.C, headquartered in Dubai (Boulevard Plaza, Tower 1, 2304, Dubai), affiliated with Banzan Group.
Banline General Trading Co. L.L.C is a leading manufacturer and global distributor of innovative materials and pipeline solutions. Products, services and AI technologies in pipeline system, materials, housing construction, water conservancy, bridges, tunnels, transportation, slopes, mines, marine engineering, etc.
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