Brand Manager
Job description / Role
Job TypeFull Time
Job Location
Dubai, UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Marketing, Advertising & PR
Company Industry
Retail
Location
United Arab Emirates
Job family
Marketing
Time type
Full time
Experience years- 10 years of experience
Employee type
Regular
Remote type
Remote
About the opportunity
Based in the Middle East (focus on UAE & KSA). Part of the Driscollu2019s EMEA Marketing Team. Work for a global, family-owned company with a passion for berries and people.
Driscollu2019s, headquartered in Breda, the Netherlands, is on a mission to delight consumers around the world with the freshest, most flavorful berries. We are now seeking a Brand Manager Middle East, based in the region, to help us grow our beloved berry brand across the Middle East with a strong focus on the UAE and KSA.
This is a unique opportunity to represent a powerful consumer brand in one of the most dynamic and fast-growing fresh produce categories. You'll be joining an international, purpose-driven company with a strong commitment to sustainability, innovation, and delivering joy through berries.
Responsibilities
As Brand Manager Middle East, you'll be the driving force behind our brand presence in the region. You will activate and manage integrated marketing campaigns across all consumer touchpoints u2013 from social media to in-store activations u2013 ensuring that shoppers and consumers connect with the Driscollu2019s brand.
You'll work closely with agencies, internal teams, and retail partners to develop and execute compelling, data-driven marketing strategies. Youu2019re creative, proactive, and know how to translate a global brand essence into local relevance.
Your key responsibilities- Lead the annual regional marketing planning and strategy
- Develop and execute innovative consumer campaigns to elevate brand awareness
- Drive regional social and digital marketing activities, including influencer strategies and community management
- Manage and coordinate external agencies, ensuring alignment with brand goals
- Collaborate with retailers to activate the brand in-store (shopper marketing)
- Create future-proof strategies using market research and consumer insights
- Define and monitor marketing KPIs in collaboration with EMEA and global teams
- Work cross-functionally with sales, category management, and global marketing peers
- Bacheloru2019s or Masteru2019s degree in Marketing, Communications, or a related field
- 5u20138 years of experience in brand management, ideally within FMCG, retail, or fresh produce
- Proven track record in digital marketing, social media strategy, and shopper marketing
- Strong communication, storytelling, and relationship-building skills
- Ability to work independently in a remote regional setup while staying connected to HQ
- Data-driven mindset with strong analytical skills
- Fluent in English; proficiency in Arabic is a strong advantage
- Willingness to travel within the region and occasionally to Europe
- A meaningful role in building a brand that brings joy and health to millions
- The opportunity to shape and grow Driscollu2019s presence in an exciting market
- A dynamic and collaborative international team
- A values-driven company culture with a focus on trust, transparency, and continuous learning
About Driscollu2019s
Driscollu2019s is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscollu2019s is passionate about growing fresh, beautiful and delicious berries.Our values of humility, passion and trustworthiness have guided our mission to delight consumers around the world.
Driscollu2019s exclusive patented berry varieties are developed through years of research using only natural breeding methods u2013 meaning, no GMOs. From farm to table, we focus on delivering a high quality, premium berry experience with our many supply chain partners.
Driscollu2019s is the trusted brand for only the finest berries.
Driscollu2019s es el proveedor lu00edder en la comercializaciu00f3n de fresas, frambuesas, zarzamoras y aru00e1ndanos azules en el mundo. Con mu00e1s de 100 au00f1os de herencia en agricultura y cientos de productores independientes alrededor del mundo, Driscollu2019s es una compau00f1u00eda apasionada por cultivar berries frescas, hermosas y deliciosas.Nuestros valores de humildad, pasiu00f3n y confianza han guiado nuestra misiu00f3n de deleitar a los consumidores en el mundo.
Las variedades exclusivas de Driscollu2019s han sido desarrolladas a travu00e9s de au00f1os de investigaciu00f3n usando su00f3lo mu00e9todos de mejoramiento natural. De la granja a la mesa, nos enfocamos en ofrecer una experiencia de alta calidad con apoyo de nuestros socios de la cadena de suministro.
Driscollu2019s es la marca de confianza de su00f3lo las mejores berries.
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