Brand Manager
Novartis Dubai
Job description / Role
Job TypeFull Time
Job Location
Dubai, UAE
Nationality
Any Nationality
Salary
Not Specified
Gender
Not Specified
Arabic Fluency
Not Specified
Job Function
Marketing, Advertising & PR
Company Industry
Recruitment & HR
Summary
The Brand Manager will be responsible for:
- Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
- Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
- Liaison with external agencies to deliver initiatives for the brand.
- Accurate management of budgets for brand.
- Creates and delivers operational plans appropriate to life cycle of brand to optimize return.
- Understanding and use of marketing principles and C4/MPH process to deliver to customer needs.
- Disease and market understanding to develop customer insights through appropriate techniques and tools.
- Support and build team to achieve team goals.
- Management of external agencies to meet team goals.
About the Role
Major accountabilities:
- Prepares content of Integrated Brand Teams and Launch Teams.
- Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
- Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
- Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
- Identify area market insights and opportunity via customer interactions.
- Execute central marketing activities as well as regional initiated marketing activities.
- Monitor product performance and external environment using appropriate tools and take corrective action if required to meet business objectives.
- Collaborate with Marketing and Medical teams to maximize activities:
- Scout centers, key opinion leaders (KOLs) and opinion leaders (OLs) by disease within assigned territory.
- Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.
- Minimum 3 years of Brand Management experience, with strategic launch experience in Gulf market.
- Solid understanding of CRM business is highly preferable.
- Wide understanding of the Health Care Systems in the Gulf countries.
- Sustainable performance track record.
Why Novartis
Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives.Ready to create a brighter future together?
Benefits and Rewards
Read our handbook to learn about all the ways we will help you thrive personally and professionally.
Apply Now
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