Retail Media Network Manager

placeAbu Dhabi calendar_month 

Job Summary

The Retail Media Network (RMN) Manager will architect and operationalize ADNOC's national-scale Retail Media Network, integrating physical and digital media assets into a unified, monetizable platform. This role is responsible for driving revenue across in-store screens, mobile, CRM data, and offsite programmatic channels.

The ideal candidate will possess deep ad tech expertise and the ability to manage complex, multi-stakeholder delivery environments.

Key Responsibilities
  • RMN Program Development & Launch
  • Launch a foundational nationwide RMN program across at least 200 sites and app properties.
  • Define inventory strategy, media pricing, and demand partnerships.
  • Integrate data, CMS, CRM, and clean-room tools.
  • Media Monetization & Campaign Management
  • Deliver the first wave of paid campaigns with performance dashboards.
  • Develop and implement strategies to maximize media inventory value across digital and physical assets.
  • Manage relationships with advertisers and partners to optimize campaign performance.
  • Technology & Data Integration
  • Oversee integration of clean-room and CRM tools for advanced audience targeting.
  • Ensure seamless operation of DSP/SSP/ad server ecosystems.
  • Stakeholder Management
  • Collaborate with internal teams (marketing, IT, product) and external partners to ensure alignment and integration of RMN initiatives.
  • Secure alignment with senior stakeholders and enable cross-functional collaboration.
Tools and Technologies
  • Ad Tech Platforms: Google Ad Manager, DV360, Meta Ads, The Trade Desk, LiveRamp
  • CRM & Data Integration: Salesforce, Clean-room tools
  • Analytics & Reporting: Google Analytics, Tableau, Power BI
  • Content Management: WordPress, Sitecore, Adobe Experience Manager
Key Performance Indicators (KPIs)
  • RMN program launch and coverage (number of sites/properties)
  • Revenue generated from media inventory
  • Campaign performance and attribution metrics
  • Advertiser/partner satisfaction
  • Audience targeting effectiveness
Minimum Requirements
  • Bachelor's degree in Marketing, Business, Media, or a related discipline.
  • Master's degree or professional certification in Digital Marketing or Media is preferred.
  • 8 years of experience in retail media, digital advertising, media operations, or commercial roles.
  • Proven experience managing media networks, advertising platforms, and monetization initiatives.
  • Experience working in cross‑functional enterprise environments and managing external partners.
  • Exposure to retail, energy, mobility, or consumer‑facing industries is an advantage.
  • Strong commercial and revenue‑driven mindset.
  • Solid understanding of retail media, AdTech, and programmatic advertising ecosystems.
  • Strong analytical and performance management capabilities.
  • Excellent stakeholder management and communication skills.
  • Ability to manage multiple initiatives in a fast‑paced environment.
  • Strong attention to governance, compliance, and brand standards.
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