Brand Manager - Baby Care, Hair Care, Oral Care

Job Description

Job Title - Brand Manager - Baby Care, Hair Care, Oral Care

This role will work closely with Global and Regional Cross-Functional teams by translating consumer and category insights into scalable, impactful Innovations.

Reporting to - Global Category Lead - Baby Care, Hair Care, Oral Care

Location - DIFC, Dubai

Responsibilities

• Support conceptualization and execution of global innovation pipeline on Baby Care, Hair Care & Oral Care.
• Work closely with Regional Marketing and Global CMI for Competition intelligence gathering, Innovation opportunity sizing, and early-stage concept screening and development.
• Support in translating winning concepts into high-quality project briefs covering:
• Product 4P and Incremental Innovation Revenue
• Consumer insights and unmet needs
• Compelling Reason to Believe (RTBs) and claims

Prepare compelling Innovation decks to engage, align and excite Regional Marketing teams and key internal stakeholders to scale-up and deliver on Innovation Revenue targets.

• Drive day-to-day Marketing deliverables for on-going Baby Care, Hair Care and Oral Care projects in close collaboration with Project Management, Global Design, Global CMI, Global R&D, Packaging, Supply Chain, Finance and Regional Marketing teams.
• Facilitate coordination, follow-ups, and project tracking by working closely with the Project Management team to ensure timely deployment of projects.
• Own key marketing inputs including:
• Product & Packaging brief closure
• Prototype testing and finalization
• Liaising with Design team for Design delivery and Artwork closure
• Act as a key touch point between functions to drive clarity, momentum and alignment throughout the Innovation development lifecycle.

• Support global and hub-level market analysis for baby care, hair care and oral care categories.
• Conduct data collection, synthesis, and interpretation to identify trends, gaps, and growth opportunities.
• Support market segmentation and prioritization exercises across regions.
• Translate data into actionable insights to inform innovation and portfolio decisions.

• Graduate Degree in Business/ Marketing (mandatory). 5 to 6 years of work experience in FMCG Marketing with Multinational organizations. Experience of working in multiple countries and in Hair, Baby or Oral Care categories will be a plus
• Strong experience/ interest/ engagement in FMCG categories (digitally connected, aware of FMCG trends, creative, comfortable with AI tools).
• Should have ideally worked on an Innovation role. Marketing projects management, especially on product development exposure and interface with R&D and multifunctional teams will be critical to succeed in this role
• Excellent communication skills, with the ability to effectively convey insights to both technical and non-technical stakeholders.
• Ability to manage multiple projects in parallel, and create clear, compelling decks and briefs