Digital Marketing Specialist Social Media, SEO

Job Description

Job Overview:

This hybrid role requires creativity, technical expertise, and a strong understanding of online branding and content optimization.

We are an international financial brokerage company with a huge GCC presence, hence previous knowledge is a must in this field.

Key Responsibilities:

1. Social Media Management

• Develop, implement, and manage social media strategies across platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, etc.)
• Create engaging and original content (text, image, video) that aligns with the brands voice.
• Schedule posts, monitor engagement, and interact with followers to build community and customer loyalty.
• Track KPIs such as reach, engagement, follower growth, and campaign performance.
• Stay up to date with the latest trends, tools, and platform changes.

1. SEO (Search Engine Optimization)

• Perform keyword research and competitor analysis to guide content strategy.
• Optimize website content, meta titles/descriptions, and image tags for search engines.
• Improve on-page SEO through internal linking, structure improvements, and speed optimization.
• Collaborate with content writers to ensure all content is SEO-friendly.
• Track SEO performance using tools like Google Analytics, Search Console, Ahrefs, or SEMrush.

1. Online Reputation Management

• Audit existing online presence across platforms (Google, review sites, directories).
• Identify and address negative or outdated content affecting brand perception.
• Suppress irrelevant search results and push positive content through SEO and content strategy.
• Monitor and manage online reviews, working to resolve customer complaints or concerns.
• Ensure consistency in branding, contact details, and business information across the web.

Requirements:

• Proven experience in social media marketing, SEO, and online reputation management.
• Strong knowledge of major social media platforms and SEO tools.
• Excellent written and verbal communication skills.
• Ability to analyze metrics and draw actionable insights.
• Graphic design, video editing, or content creation skills are a plus.
• Familiarity with CMS platforms (e.g., WordPress) and basic HTML/CSS is a bonus.

Preferred Qualifications:

• Bachelors degree in marketing, Communications, Digital Media, or a related field.
• 5+ years of experience in a similar role.
• Google Analytics/Google Ads/SEO certification is required.

What We Offer:

• Flexible working hours
• Creative and collaborative work environment
• Opportunities for growth and skill development
• Access to marketing tools and resources