Trade Marketing Executive

Job Description

Employment: Outsourced through Manpower Middle East

About the Role:

This role plays a key part in ensuring strong brand presence at the point of sale through effective implementation of POSM, visual merchandising (VM), and retail campaigns, working closely with internal teams, vendors, and market stakeholders to deliver best-in-class execution while maintaining alignment with brand guidelines and commercial objectives.

Key Responsibilities:

• Support implementation of visibility plans across key channels and accounts
• Coordinate deployment of POSM and in-store toolkits ensuring brand compliance
• Conduct retail audits to assess visibility and execution effectiveness
• Assist in executing retail campaigns and channel-specific activations
• Ensure VM guidelines and planogram compliance across touchpoints

• Coordinate with external vendors for POSM production and delivery
• Monitor timelines, quality, and adherence to brand standards
• Support cross-functional collaboration with brand and market teams

• Maintain trackers for visibility, POSM, and campaign execution
• Analyze retail performance and provide insights for continuous improvement

Requirements and Qualifications:

• Bachelor's degree in Marketing, Business, or related field
• 3–5 years experience in Trade Marketing, Retail Marketing, or Visual Merchandising
• Hands-on experience with POSM, retail visibility, and vendor coordination
• Excellent communications skills - English and Arabic will be highly preferred
• Strong project coordination and multitasking skills
• Proficiency in Microsoft Excel and PowerPoint
• Collaborative, detail-oriented, and execution-focused mindset