Online Marketing Specialist

Job Description

Reports To: Regional Director MEA

Job Summary:

This role involves executing online marketing strategies, optimizing digital channels, and engaging with Arabic-speaking audiences to drive brand awareness and conversions.

Key Responsibilities:

• Develop and implement online marketing strategies to increase brand visibility and lead generation.
• Manage SEO, SEM, PPC, and social media advertising campaigns to maximize engagement and ROI.
• Optimize website content, landing pages, and digital ads for Arabic and English audiences.
• Create, manage, and grow social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.) with Arabic and English content.
• Develop and schedule engaging posts, stories, and interactive content tailored to Arabic-speaking audiences.
• Monitor audience engagement, respond to inquiries, and analyze social media performance.
• Write and translate high-quality Arabic content for social media, websites, blogs, and marketing materials.
• Develop compelling Arabic ad copies, email campaigns, and promotional content.
• Ensure brand consistency and cultural relevance in all Arabic communication.
• Manage and optimize online store listings on e-commerce platforms (Amazon, Noon, etc.).
• Execute Google Ads, Facebook Ads, and influencer marketing campaigns targeting Arabic-speaking customers.
• Track, measure, and analyze campaign performance to enhance digital marketing strategies.
• Conduct market research on Arabic-speaking audiences, trends, and competitors.
• Use analytics tools (Google Analytics, Meta Business Suite, etc.) to track and report performance metrics.
• Provide insights and recommendations for improving online engagement and conversion rates.

Requirements:

• Bachelor's degree in marketing, Digital Media, Communications, or a related field.
• 2-4 years of experience in digital marketing, online advertising, or social media management.
• Fluent in Arabic (writing & speaking) and English.
• Proven experience in SEO, PPC, Google Ads, and social media marketing.
• Strong copywriting skills in Arabic for marketing campaigns and content creation.
• Knowledge of email marketing, influencer collaborations, and online branding.
• Familiarity with Google Analytics, Meta Business Suite, and e-commerce platforms.
• Ability to multitask, work in a fast-paced environment, and meet deadlines.

Preferred Qualifications:

• Experience in digital/e-commerce marketing for the GCC region.
• Knowledge of website CMS.
• Strong analytical and creative problem-solving skills.