Search Engine Optimization Specialist
Job Description
Role Overview:
As the SEO Specialist at BG Group Company, you will play a key role in enhancing our online visibility and ensuring our brand ranks prominently across major search engines. You will be responsible for driving targeted traffic to our website, generating high-quality leads, and boosting our digital footprint in the luxury villa and landscaping market.
Your expertise in on-page, off-page, and technical SEO will directly contribute to attracting and engaging our target audience from high-net-worth property investors to discerning homeowners. You will work closely with our marketing, content, and development teams to create a seamless, optimized digital experience that reflects the premium quality of our projects.
Responsibilities:
- Develop and execute SEO strategies to improve organic rankings and drive qualified leads.
- Conduct keyword research focused on the luxury real estate and landscaping sectors.
- Optimize website content, landing pages, and blogs to follow SEO best practices.
- Manage on-page SEO: meta tags, headings, internal linking, and image optimization.
- Implement off-page SEO strategies, including link-building and outreach campaigns.
- Monitor and analyze website performance using tools such as Google Analytics, Search Console, SEMrush, and Ahrefs.
- Perform regular SEO audits to identify technical issues and recommend improvements.
- Collaborate with marketing, design, and development teams to ensure SEO alignment across all channels.
- Stay up-to-date with Google algorithm updates and industry trends.
Qualifications:
- Bachelors degree in Marketing, Communications, IT, or related field.
- Minimum 3 years of proven SEO experience, preferably in real estate, construction, or luxury property industries.
- Strong proficiency in SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
- Good understanding of HTML, CSS, and website structure for SEO optimization.
- Excellent English communication skills (Arabic is a plus).
- Strong analytical and problem-solving abilities.
- Ability to work independently and meet deadlines.