Marketing Lead

Job Description

What You'll Do

• Plan and execute user acquisition, activation, and retention campaigns
• Own the full campaign lifecycle: ideation, launch, optimization, and reporting
• Drive product adoption and transaction volume for card and payment business.
• Continuously test and iterate on offers, messaging, and channels

• Define and execute regional growth strategies across markets
• Adapt global initiatives to local user behavior and market dynamics
• Run 360 campaigns across CRM, social, paid media, and in-app channels

• Lead go-to-market strategies for product launches, feature releases, and market expansions
• Translate product capabilities into clear and compelling user value propositions
• Design and execute launch campaigns that drive real product usage

• Monitor and analyze campaign performance using data and user insights
• Identify funnel bottlenecks across acquisition, activation, and usage
• Continuously optimize campaigns to improve conversion and retention

• Stay up to date with industry trends, competitor activity, and market shifts
• Adapt strategies quickly in a dynamic environment

What We're Looking For

• Strong sense of ownership and accountability
• Proven experience in campaign execution and product or campaign GTM
• Strong data-driven mindset with the ability to interpret performance and act on it
• Excellent project management skills and ability to manage multiple priorities
• Strong stakeholder management across product, regional, and marketing teams
• Clear and effective communication skills

• Strong understanding of growth funnels, from acquisition to activation and retention
• Experience in fintech, payments, or high-frequency consumer products
• Ability to prioritize and focus on high-impact initiatives
• Hands-on experience with CRM, lifecycle marketing, or performance marketing
• Strong problem-solving mindset with a test and learn approach
• Ability to work in fast-paced and ambiguous environments
• Willingness to execute and get things done, not just plan

• Direct impact on product growth, usage, and revenue
• Full ownership from strategy to execution
• Close collaboration with product teams and influence on product adoption
• Exposure to global markets and high-growth products
• A fast-paced environment where you can build, test, and scale quickly